For profits, obviously. Divesting from fossil fuel would lose business and lower profits, so the thinking goes. But is this true? A study finds ethical banks are just as profitable as major banks. If a mainstream bank adopts sustainable banking principles can they realistically expect to maintain profits? I look into the study’s methodology and see what a major bank can take away from the findings. . . . → Read More: Carbon49 – Sustainability for Canadian businesses: Why Do Banks Invest in Big Oil?