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Geoff Campbell: Best Buy/@BBYCEO and CEO Secession Planning

@BBYCEO, when it was controlled by former CEO Brian Dunn

[PRL 614 Assignment Post]

When Brian Dunn resigned as CEO of Best Buy, he switched his Twitter name from @BBYCEO to @briandunn, taking all of his followers with him. Over the years Dunn had grown his numbers by directly engaging with stakeholders but . . . → Read More: Geoff Campbell: Best Buy/@BBYCEO and CEO Secession Planning