Geoff Campbell: Best Buy/@BBYCEO and CEO Secession Planning

@BBYCEO, when it was controlled by former CEO Brian Dunn [PRL 614 Assignment Post] When Brian Dunn resigned as CEO of Best Buy, he switched his Twitter name from @BBYCEO to @briandunn, taking all of his followers with him. Over the years Dunn had grown his numbers by directly engaging with stakeholders but when he ...