Scripturient: Back to black

I had noticed of late that several websites are more difficult to read, that they opted to use a lighter grey text instead of a more robust black. But it didn’t dawn on me that it wasn’t my aging eyes: this was a trend. That is, until I read an article on Backchannel called “How ...

Scripturient: Designing Type

Karen Cheng’s 2005  book, Designing Type, is the third of the recent books on typography I have received*. Of the three, it is the most technical, appealing to the typophile and design geek more than the average reader. But it’s also a reference for layout and graphic artists looking to choose a specific font for ...

Scripturient: Frutiger vs Palatino

In a recent review of Sarah Hyndman’s book, Why Fonts Matter, I casually commented that, You can no more adequately comment on the relevance and impact on the viewer of, say, Frutiger versus Palatino, without discussing the design and layout in which it is set… The point of which was not to single out those ...

Scripturient: Reading Letters: Designing for Legibility

The human brain is truly a remarkable machine.* We can see a bunch of lines and in that same brain turn them into an M and know it’s not a V or an N or a K or W. Yet M isn’t a ‘thing’ – it’s an abstract representation of a sound that itself has ...

Scripturient: Why Fonts Matter

The first problem I have when receiving a new book on typography is that I spend far too much time looking up the typefaces described or sampled therein, and searching for them online, instead of reading. Then I start looking at (and critiquing) the typefaces chosen for the book itself. It’s a trees-not-the-forest kind of ...

Scripturient: Marketing Wow

Advertising and marketing, design and public relations, influence and persuasion – they all fascinate me. I love to listen to Terry O’Reilly’s show on CBC (both Age of Persuasion and Under the Influence). I’m actually reading one of his books, The Age of Persuasion, right now. I’m also reading a book on the science of ...

Scripturient: Amateur layout and bad ads. Again.

I see the Town of Collingwood is still letting the EB layout its full page of ads in the paper.  Tragic. Embarrassing. Cringe-worthy. The latest back page mashup has as its first ad the worst of the worst sort of ad layout, the sort only amateurs would create. It’s too wide for any human being to ...

Scripturient: Type Crimes and Taxes

Type crime is the term author Ellen Lupton uses in her book, Thinking With Type, to describe egregiously bad typography. That description came to mind as I perused the latest fluff mailer from our MP; the so-called “Tax Guide.” So-called because it isn’t a guide: it’s the usual, dreary Conservative whack-a-mole propaganda about how great ...

Scripturient: Just My Type

Those long legs. Gently sloping shoulders. The swelling curves above and below. The sophisticated line of the throat. Everything to attract me, to draw my aging eye, to warm my heart. The sensual Bembo. She’s my kind of type. Bembo is one of the great Renaissance typefaces that has since been revived. It was designed by ...

Scripturient: CRAP Design

CRAP: Contrast, Repetition, Alignment, Proximity. An unfortunate acronym from the four basic principles of graphic design first expounded in Robin Williams’ delightful little book, The Non-Designer’s Design Book. It’s now in its fourth edition, adding 24 pages since the last edition, almost 50 since the 2nd and more than 100 since the first). Of all ...

Scripturient: Blog & Commentary: The Ampersand, Etc.

Among my many iPad apps is a simple one called ‘Ampersands.’ All it does is display, in large format, numerous ampersands from different typefaces. A brief introduction tells the viewer it was the designer’s intent to show how the character had become art in it its own right. It accomplished that to some degree, but it ...

Scripturient: Blog & Commentary: 1927: Ads, Layout and Typography

As promised, here are the first 20 scans of the ads from the 1927 North American Almanac I recently mentioned. If there is interest, I’ll do another set later this week. There are probably another 40 or 50 pages of ads in the book. I think these ads give us a wonderful window into the ...

Scripturient: Blog & Commentary: Of Type and Typography

Humans have remarkable ability that is shared by – as far as we know – no other animal. We can turn abstract images and symbols into meaning. Words are, of course, the prime example, as old as our history. We can turn a  word like dog, tree, table or vacation into a broad and deep ...

Sketchy Thoughts: Socialist TV Typeface Videtur Finally Freed

Socialist TV Typeface Videtur Finally Freed http://ilovetypography.com/2013/04/06/socialist-tv-typeface-videtur-finally-freed/ on the main Kersplebedeb website: http://kersplebedeb.com/posts/socialist-tv-typeface-videtur-finally-freed/

mark a rayner | scribblings, squibs & sundry monkey joys: Fonts of The Fridgularity

TYPOGRAPHY One of the ideas that I play with in The Fridgularity is that the entity Zathir — you know, the one that takes over the Internet and promptly locks all humans out of it — is actually a conglomeration … Continue reading →