Alberta Diary: XL Foods, Tories and a frightened, politicized inspection agency offer a textbook case of brand destruction

“If it ain’t Alberta, it ain’t beef!” Not any more, though, thanks to the efforts of Alberta politicians, companies and the federal food inspection agency. From left to right above: Federal Agriculture Minister Gerry “Cold Cuts” Ritz, Alberta Agriculture Minister Verlyn Olson and Alberta Premier Alison Redford. Actual politicians may not appear exactly as illustrated. ...