From Sociological Images Micheal Lozano –
[…] Japanese fast-food has found a way to bypass the cultural stigmas that impede their profits. One food chain noticed many women would not buy their biggest-sized burgers. The culprit was ochobo, a Japanese custom that prevents women from opening their mouth widely in public. Small mouths . . . → Read More: Dead Wild Roses: Capitalism – “Breaking” Cultural Norms (Ochobo) by Reinforcing Them.