We can lump this video in with the others that attempt to shed light on issues in society that matter while discreetly hawking their wares in the background. The best form of advertising? I’m not sure, but the commercial makes space for some thinking about how generational experiences are becoming increasingly stratified and foreign to one another.
Are today’s youth doomed to be nothing but cloistered vid-heads who only know nature through what they have seen on the screens of their tablets? Possibly but I’m thinking that much of the fuss we see about losing out youth (Read more…)