Tag: S.I. Newhouse School of Public Communications

As I move into making more videos for Friends’ Central I’m concerned with what the effect will be. Following Wistia’s method, one of the most helpful web video production sites I’ve come across, engagement/retention can be seen as an analog for quality. There are different metrics to use when trying

One of the lessons I’ve learned in grad school (and have learned through experience to be true) is that goal-setting is important but also that those goals should be S.M.A.R.T. Though there are a number of alternates, SMART generally stands for Specific, Measurable, Achievable, Relevant and Time-bound. Once I get

One of the biggest lessons I learned in a classroom was during 4th year at Mount Allison. It was in a seminar class about “Political and Technological Innovation”…or something. The point of the class wasn’t to memorize names and dates but to understand the how and why behind different political

“Big Data” was the big catchphrase in 2012-2013. As a graduate student at Newhouse I got a big taste of that. In 2013, my alma mater held a Social Commerce Day where a speaker Chuck Hemann, (then of PR firm WCG, now Manger of Analytics for Intel) came to talk

It has been a hectic year but I’d like to share this article published in blog format by CASE and in full by NAIS’ Independent School Magazine. Although educational institutions are, in large part, slower to change than the private sector, I think many schools are doing their diligence and

Serving as my school’s Digital and Social Media Specialist, my tasks can vary from week to week but my ultimate goal is “enhancing both internal and external marketing efforts.” A major part of that is tell the Friends’ Central story in such a way that results in increased affinity towards and

Hi everyone. Sorry I’ve been remiss in posting here. It’s been a busy three months. Yesterday marked week 13, day one at FCS. In that time period I’ve learned all a lot about my school, its mission and vision, and its place in the local independent school marketplace. It has

Directions and Transportation Lower School 228 Old Gulph Rd Wynnewood, PA 19096 View Larger Map Middle and Upper School 1101 City Ave Wynnewood, PA 19096 View Larger Map Filed under: S.I. Newhouse School of Public Communications

On Tuesday I led my first CASE (Council for Advancement and Support of Education) Twitter chat. I came up with the topic and questions, which were then tweeted out from the @CASEadvance account. Here’s the Storify summary of the chat. Welcome to #casesmc chat! Co-moderated by @GeoffBCampbell at @friendscentral. We'll

Today marks my last day of work at Hebron Academy. It has been a great first full year working in marketing for an independent school. I’ve had the chance to work on a lot of diverse projects. From producing the bulk of the school’s photography for marketing, showcasing the Hebron

Google Analytics Individual Qualification Over the last seven months at my first salaried job I’ve found that my education and experience up to my start day has been helpful but I’ve also that most of all, knowing how to learn has been useful. This skill is crucial especially in environments

On Tuesday, March 18, I represented Mount Allison University at a college fair in Massachusetts. I was offered the opportunity after speaking to a past classmate at Mount Allison who now works in the school’s admissions office and is responsible for recruiting in the U.S. I got in touch with

In between all the things that come up at an active boarding school I was able to shoot and edit a welcome video for accepted students. You can take a look below. I’m working on a longer video that will be completed later this month. Filed under: S.I. Newhouse School

The last few months have been, as always, busy ones in the Hebron communications office. There’s always something to be posted or updated and new projects to work on but once in a while there’s something that is a finished piece that’s worth recognizing. My boss and HEBRON Editor Liza

Hebron’s 210-year anniversary Facebook banner. Hi again. It’s been far too long since I’ve updated this site with what I’ve been doing at Hebron but I’ve been keeping busy. Over the last six months at Hebron I’ve learned quite a bit. My on-the-job learning has taken the form of both a

December at Hebron Academy, a set by HebronAcademy on Flickr. Filed under: S.I. Newhouse School of Public Communications