Hi all, Just wanted to share that I’m working on a test website as a follow-up after being inspired from the sessions at WordCamp US. “Geoff Campbell‘s Test WordPress Site” is the working title. It’s just a theme consisting of one page right now but I’m working on it. I’m not sure whether to make […] . . . → Read More: Geoff Campbell: New test website
So now that terrible headline might have grabbed your attention, UTM parameters! Urchin Tracking Module (known as UTM codes/tags/parameters by everyone who didn’t just Google what UTM stands for) are not just for nerds like me but are now being used (consciously or not), by thousands of marketers. Facebook itself has a guide to Tracking . . . → Read More: Geoff Campbell: Extreme tagging for extreme reporting
So I just wanted to share that after reviewing inbound marketing (and specifically how HubSpot’s inbound methodology informs how you should use their software), I recently became HubSpot Certified. As more and more industries realize the effectiveness of inbound marketing, non-academic credentials like software-specific certifications are growing in number and (sometimes,) in value. HubSpot’s . . . → Read More: Geoff Campbell: I’m now HubSpot Certified (and such)
I’d like to share that I retook the Inbound Certification exam offered by HubSpot, which follows their Inbound Methodology (and passed)!
I also took today to learn all of the features of the HubSpot platform through their HubSpot Academy and passed the HubSpot (platform) Certification test, which is halfway to becoming certified. I’m . . . → Read More: Geoff Campbell: HubSpot Academy Inbound Certification
The world of online marketing changes quickly. Over the years, terminology used to discuss both ways in which people market themselves or their organizations to search engines. In an effort not to re-invent the wheel, I think Hubspot’s article is a good starting place.
In practice, SEO (search engine optimization) has been used to describe . . . → Read More: Geoff Campbell: The difference between SEM and SEO (paid and organic search)
In an attempt to do right by the really cool grid format made possible by the Minimum theme I use, I want to share more small victories like my re-certification in Google Analytics. For an up-to-date list of qualifications, you can always visit my LinkedIn profile.
Filed under: S.I. Newhouse School of Public . . . → Read More: Geoff Campbell: Google Analytics Re-certification
At the risk of repeating information I’d like to briefly discuss the value of taking an analytics course in-person. in November, when we were about to launch our new website, I was taking the advanced “GA 301: Technical Implementation” at the SUNY Global Center in NYC.
I was working to ensure
that I completely understood . . . → Read More: Geoff Campbell: Google Analytics 301 Course (LunaMetrics)
When you’re out in the working world, milestones can seem to get further and further apart. Once all the firsts, and seconds, and thirds are done things can seem old hat. It only occurred to me at the end of the day today how much I had accomplished without thinking too much about any one . . . → Read More: Geoff Campbell: It never gets easier, you just get better
Just a quick FYI, I just completed Codecademy’s HTML/CSS course. It’s somewhat of a commitment (I’d guess estimate of 7 hours estimate is pretty accurate), but it doesn’t require any previous knowledge and can be immediately helpful in understanding the basic structure and styling of websites, even if you don’t plan on making them . . . → Read More: Geoff Campbell: Reviewing HTML/CSS
I’m currently at a coffee shop in suburban Philadelphia retaking “Digital Analytics Fundamentals” as part of my review to become re-certified in using Google Analytics before my current certificate expires in September. Even after 7+ years of using Google Analytics (starting with the tracking of what people liked on my blog for Mount Allison University . . . → Read More: Geoff Campbell: Retaking “Digital Analytics Fundamentals”
Sometimes I take my advice and take Google Analytics Academy courses. This time it was something I was with which I somewhat familiar: Google Tag Manager.
When I ran into the issue of Cross-Domain tracking (tracking between a main website and a commerce/application portal, for instance), I found that learning how to use Tag . . . → Read More: Geoff Campbell: Google Tag Manager Course (Analytics Academy)
I’ve heard from some readers that my blog posts about analytics are beyond the reach of many beginners. Worry not, everyone was a beginner once. I learned a lot of the basics of GA from the Analytics Academy videos (which are now officially recommended exam study guides). The course is led by Justin Cutroni . . . → Read More: Geoff Campbell: Google Analytics Beginners (Academy Courses)
As I’ve mentioned before, livelong learning (or, professional development) is incredibly important to me. I recently reviewed for and earned my AdWords (re-) certification.
In my case, I passed the Fundamentals and Display Advertising exams. I’m currently putting my knowledge to good use at FCS. I’ll update here with anything shareable. I wouldn’t . . . → Read More: Geoff Campbell: Google AdWords (Re-) Certification!
In some cases learning a new software/service/technology can take more time than its worth. This is not one of those cases. The time it took for me to learn out to effectively use Google Tag Manager (GTM) for the initial purpose of unifying analytics information across different websites (in my case, our website our database/admissions/SaaS) . . . → Read More: Geoff Campbell: Google Tag Manager for Cross Domain Tracking and more
Over the last year I presented at a an industry conference about what Google Analytics can do for independent schools and higher ed.
With a running time of just over 20 minutes, my joint presentation with some great folks at WhippleHill barely scratched the surface.
I wrote earlier about why higher ed and private schools . . . → Read More: Geoff Campbell: Google Analytics Custom Segments for Schools
As I mentioned in January, I added metadata (microdata, og tags, and Twitter Cards code) to the Friends’ Central website.
Added @TwitterDev Twitter Cards to @friendscentral. 🙂 pic.twitter.com/iE6ZJYGLNu
— Geoff Campbell (@GeoffBCampbell) January 9, 2015
While our CMS has some limitations that does not allow us to take full-advantage of these opportunities.
. . . → Read More: Geoff Campbell: Geoff Campbell 2015-05-17 16:59:25
While “dark social”, the default/misattributions of unknown traffic as “Direct” or a similar term, isn’t very new (coined in 2012, which is ancient by web standards), tackling the issue of finding the true referral of as much traffic as possible in a systematic way is a fairly recent endeavor. Keeping analytics campaign information standardized in . . . → Read More: Geoff Campbell: Using Campaign Tagging to Tackle Dark Social
This news is slightly late but our alumni magazine is out.
Our Quaker Works Spring 2015 issue hits mailboxes this week. Check it out online today! http://t.co/ZG49r0kBm5 pic.twitter.com/BJgDAO737E
— Friends' Central (@friendscentral) May 5, 2015
Thanks to the hard work of Clare Luzuriaga, our Assistant Director of Communications, all the Art Direction . . . → Read More: Geoff Campbell: Quaker Works alumni magazine is out!
As I come upon the 9-month mark as the Digital and Social Media Specialist, I’ve thought about how I’ve adjusted to stay up on local news that may affect us from the local giant Main Line Media News Network (Main Line Times, Main Line Suburban Life, Main Line Media News, etc) to the regional Philly . . . → Read More: Geoff Campbell: The Benefits of Consuming a Balanced Media Diet
Soon after we launched our new website, a number of people here at FCS discussed the possibility of a new service we could offer alumni/ae. Leading up to and at Reunion, we shared the FCS Alumni/ae Community App (powered by Evertrue) with reunion classes.
Last night, we introduced the app to the entire alumni community . . . → Read More: Geoff Campbell: Evertrue Community App @FriendsCentral
As I move into making more videos for Friends’ Central I’m concerned with what the effect will be. Following Wistia’s method, one of the most helpful web video production sites I’ve come across, engagement/retention can be seen as an analog for quality. There are different metrics to use when trying to reach different goals but . . . → Read More: Geoff Campbell: Measuring the “Quality” of Videos
One of the lessons I’ve learned in grad school (and have learned through experience to be true) is that goal-setting is important but also that those goals should be S.M.A.R.T. Though there are a number of alternates, SMART generally stands for Specific, Measurable, Achievable, Relevant and Time-bound. Once I get back to the office in . . . → Read More: Geoff Campbell: Web Goals for 2015
One of the biggest lessons I learned in a classroom was during 4th year at Mount Allison. It was in a seminar class about “Political and Technological Innovation”…or something. The point of the class wasn’t to memorize names and dates but to understand the how and why behind different political and economic distributions in history.
. . . → Read More: Geoff Campbell: Never Stop Learning (CASE D2 Conference Scholarship)
“Big Data” was the big catchphrase in 2012-2013. As a graduate student at Newhouse I got a big taste of that. In 2013, my alma mater held a Social Commerce Day where a speaker Chuck Hemann, (then of PR firm WCG, now Manger of Analytics for Intel) came to talk to us about how research . . . → Read More: Geoff Campbell: Why Private Schools Should Dig Deeper into Analytics