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By Geoff Campbell, on May 11, 2013, at 1:01 am Geoff Campbell Skills and Experience
I recently created a Prezi about my skills and experience related to higher education communication and public relations. Take a look here.
Filed under: #hesm, #heweb, higher ed, Newhouse, Newhouse School, PRL 604: Writing for News and Public Relations, PRL 605: Public Relations Theory, PRL 611: Public Relations Research, PRL 614: Advanced Public Relations Writing for Digital Platforms, Public Relations, S.I. Newhouse School of Public Communications
. . . → Read More: Geoff Campbell: Geoff Campbell Prezi
By Geoff Campbell, on May 8, 2013, at 12:04 pm Last month I attended the Public Relations Society of America (PRSA) Counselors to Higher Education (CHE) 2013 Senior Summit in Washington, DC. There I learned from a number of higher ed communication experts on topics from social media management, organizing a high-profile event like a presidential debate, and the goings-on at UVa before, during, and after the resignation and reinstatement of their president.
It was also a great opportunity to connect with managers and decision-makers at varying levels of responsibility. I would recommend it for current higher ed communications managers looking to connect with others in their field. Here are (Read more…)
By Geoff Campbell, on March 4, 2013, at 7:52 pm Armory Square, a set on Flickr.
These photos were taken on February 23, 2012 as part of a multimedia workshop at The Warehouse in Armory Square (Syracuse, NY).
Filed under: S.I. Newhouse School of Public Communications
. . . → Read More: Geoff Campbell: Armory Square Photos
By Geoff Campbell, on March 4, 2013, at 9:17 am Tablet Magazine Design Competition, a photo by Geoff_Campbell on Flickr. Yesterday I took photos of the Tablet Magazine Design Competition at the S.I. Newhouse School of Public Communications. Four teams were selected to proceed to the next round of judging. More information will be announced in the near future.
Filed under: Newhouse, Newhouse School, S.I. Newhouse School of Public Communications, Tablet Magazine Design Competition Tagged: interactivity, IOS, iPad, magainze, Tablet, tablet design
. . . → Read More: Geoff Campbell: Tablet Magazine Design Competition
By Geoff Campbell, on March 3, 2013, at 9:25 pm Over the past couple months, as part of my Multimedia and Visual Journalism course at Newhouse I’ve taken hundreds of photos. Here are a few from around campus.
Higher Ed / College Campus Photos, a set on Flickr.
Filed under: #hesm, #heweb, higher ed, Job Hunt, Newhouse, Newhouse School, Photography, Public Relations, S.I. Newhouse School of Public Communications Tagged: Campus, Colleges and Universities, Education, Higher education, Student
. . . → Read More: Geoff Campbell: Higher Ed / College Campus Photos
By Geoff Campbell, on February 20, 2013, at 8:36 pm GeoffBCampbell.com
@GeoffBCampbell
LinkedIn.com/in/GeoffBCampbell
Instagram.com/GeoffBCampbell
GeoffBCampbell.tumblr.com
YouTube.com/GeoffBCampbell
Pinterest.com/GeoffBCampbell
Filed under: S.I. Newhouse School of Public Communications
By Geoff Campbell, on February 19, 2013, at 9:54 pm Hi,
I’m Geoff Campbell and want to be your school’s next social media manager starting as early as June 3rd.
Here’s a bit about my experience.
I have hands-on experience managing institutional social media accounts, writing a comprehensive social media policy and drafting/implementing social media strategy.
In the last seven months, I’ve written in-depth (Case Study: Broadcast AND Engagement Triumph in Social Media) and on-topic (Want a Job Using Social Media? Work on Your Klout) web posts. I’ve learned graphic design using Adobe CS6 (InDesign, Illustrator, and Photoshop). In addition, I’ve improved my photography skills and will (Read more…)
By Geoff Campbell, on February 18, 2013, at 2:33 pm This semester I’ve been doing a bit of learning outside of the program. This includes auditing a class in photography/videography with Professor Seth Gitner. Last semester I worked as a multimedia storytelling research assistant and this semester I’m fortunate enough to be able to learn from him the technical and artistic aspects of storytelling. I’ve taken hundreds of photos so far and just now had a minute to post a few of those worth sharing. I’ve advanced from knowing absolutely nothing to being familiar with the basics. Here’s a few more photos. I’ll share more as the semester progresses.
Filed
. . . → Read More: Geoff Campbell: Photography at Syracuse University
By Geoff Campbell, on February 18, 2013, at 1:10 pm Every year, the Counselors to Higher Education (CHE) section of the Public Relations Society of America (PRSA) holds a Senior Summit where practitioners can learn hear from experienced executives on best practices and learn from one another what they can do to improve the communication activities at their higher education institutions.
Thanks in large part to subsidies from the Newhouse School (specifically Associate Dean for Professional Graduate Studies Joel Kaplan), The William P. Ehling Chapter of the Public Relations Student Society of America (PRSSA), and Syracuse University’s Graduate Student Organization, I will be attending the 2013 Summit in April.
The Summit bills (Read more…)
By Geoff Campbell, on January 18, 2013, at 3:28 pm Hey everyone. I’m just finishing up my first week of the spring semester of classes at the S.I. Newhouse School of Public Communications. I’ve had every class at least once and well, I’m very excited. I had been planning on sharing with you some of what will be keeping me busy this semester but my friend and fellow PR grad student Megan Christopher beat me to the punch. Take a look at her newly redesigned blog here.
Below is some information about the classes everybody in our cohort are taking. I’m also auditing a class in Visual and Multimedia
. . . → Read More: Geoff Campbell: M.S. in PR Spring Semester at Newhouse
By Geoff Campbell, on January 17, 2013, at 1:43 pm I just wanted to share with you that I had my first guest post published on doteduguru.com. It’s a bit about my case study on Syracuse University’s Social Media use (Broadcast AND Engagement) that I wrote for my graduate PR Theory class at Newhouse. Here’s a snippet below.
As many of you know, Syracuse University is a school that is “smart” at social media. Kate Brodock, executive director of digital and social media at Syracuse University directs a student team that manages SU’s social media presence and they do an admirable job at spreading SU’s message
. . . → Read More: Geoff Campbell: .eduGuru Guest Post
By Geoff Campbell, on January 12, 2013, at 3:06 pm Something familiar happened after I wrote this little post about getting into the Newhouse School. Prospective students started messaging me asking for more information. At my undergraduate university, I wrote a blog for the admissions office/registrar about my time at Mount Allison University and answered questions by prospective students and their parents when I had the time. The times that I sent my hours in I was paid by my school but after 4 years I was doing most of my writing for free.
Unfortunately Newhouse isn’t paying me to write this blog but it’s in my best interest to
. . . → Read More: Geoff Campbell: Applying to the Newhouse School (follow-up)
By Geoff Campbell, on January 10, 2013, at 1:06 pm As I continuation of my writing about Klout in hiring I wrote about its use in the classroom by different professors. Here’s part two.
Editor’s note: This is the second post in a two-part series on social media influence tool Klout’s role both in the classroom and the hiring process. The first post can be found here.
To determine whether or not Klout is an important tool to use in grading coursework, I spoke to professors, students, and career advisors.
Todd Bacile
Todd Bacile, a doctoral candidate in marketing and Electronic Marketing instructor in the College of Business at Florida
. . . → Read More: Geoff Campbell: Klout in the Classroom: A Valuable Grading Tool?
By Geoff Campbell, on January 9, 2013, at 1:12 pm Last semester I was interested in whether hiring managers were using Klout scores in their hiring decisions. This post, originally published on the iSchool’s InfoSpace blog, is what I came up with.
Editor’s note: Some professors are using Klout scores in grades and some job posts list Klout scores as a qualification. Should students be paying attention? In this two-part series, professors and industry experts weigh in.
Unless you don’t use Facebook or Twitter, you’ve probably heard of Klout. The analysis company measures social media influence, claiming its algorithm is “as good [a metric in hiring] as a lot of
. . . → Read More: Geoff Campbell: Want a Job Using Social Media? Work on Your Klout
By Geoff Campbell, on January 8, 2013, at 1:41 pm Wondering how to get into the S.I. Newhouse School of Public Communications at Syracuse University? Stressing out a bit too much? You’ve come to the right place.
My name is Geoff Campbell and I’m a master’s student (M.S. in Public Relations) here and I want to give you an idea of what I had in my application to be accepted to Newhouse’s graduate PR program (among others).
First, I had a 3.5 in an honors program (B.A. honors in International Relations). Debating the merits comparing students’ GPA across schools is for a different time. It seems, for
. . . → Read More: Geoff Campbell: Getting into the Newhouse School
By Geoff Campbell, on January 8, 2013, at 1:17 pm As many of you know, Syracuse University is a school that is “smart” at social media. Kate Brodock, executive director of digital and social media at Syracuse University directs a student team that manages SU’s social media presence and they do an admirable job at spreading SU’s message effectively and engaging with a variety of stakeholders online.
For my case study in Public Relations Theory with Brenda Wrigley I took a deeper look at the strategic thinking behind the school’s actions on social media. I began by looking at things like “An analysis of the increasing
. . . → Read More: Geoff Campbell: Syracuse University Social Media Strategy
By Geoff Campbell, on December 31, 2012, at 12:22 pm
I just received my final grades for this past semester. I’m halfway done my master’s degree and I have an excellent GPA. That’s all fine and dandy but that’s not going to get me an interview, much less a job.
As Newhouse’s graduate student employment statistics document makes clear,
“A master’s degree doesn’t guarantee a better job right away or higher salary without professional experience before beginning a master’s program. Instead, a master’s degree pays off in the form of earlier promotions and raises a few years after graduation.”
As I’ve mentioned a number of times, I have a pretty good idea of
. . . → Read More: Geoff Campbell: Learning beyond the classroom
By Geoff Campbell, on November 27, 2012, at 12:12 pm I’d like to announce a but earlier than I need to that I’m looking for a full-time job starting Monday, June 3rd, 2013. I could simply post my resume and explain why in 100 words or less why you, a manager in a higher education communication office, should hire me but I can do better. [...] . . . → Read More: Geoff Campbell: Seeking Work in Higher Ed Communications (June 2013)
By Geoff Campbell, on November 12, 2012, at 2:01 pm One of the most frustrating aspects of being in a master’s program after already having worked full-time in a communications office and knowing what I want to continue working in is the realization that there are a lot of jobs currently being offered which I’m qualified for but which won’t be available when I can [...] . . . → Read More: Geoff Campbell: A Job I’m Qualified for Now but Can’t Have
By Geoff Campbell, on November 10, 2012, at 4:31 pm After getting an offer for free “Hootsuite University” training via Klout Perks I spent a few hours going through the certification process to become a “Hootsuite Certified Professional“. Shortly thereafter I got an email from a complete stranger asking if employers valued the certification. I’ve got no clue but they probably don’t care too much. [...] . . . → Read More: Geoff Campbell: I’m now a “Hootsuite Certified Professional”
By Geoff Campbell, on November 10, 2012, at 2:54 pm On Friday, James Olson, Vice President, Global Public Relations for Starbucks Coffee Company came to campus to present his talk, “Enlightened Leadership: How to Turn a Company into a Movement”. It was a story about how the company, according to media reports, was in dire straights in October 2008. The stock was tumbling so Howard Schultz came back to [...] . . . → Read More: Geoff Campbell: Starbucks VP Speech at Newhouse
By Geoff Campbell, on November 7, 2012, at 10:34 am As I’ve mentioned earlier, I started working at a Graduate Research Assistant here at the S.I. Newhouse School of Public Communications in September. I’m working for assistant professor Seth Gitner (@sethgitner), (Newspaper and Online Journalism) for the Multimedia Storytelling Book he’s creating for COM 117 Multimedia Storytelling, a required course that all undergraduate in every [...] . . . → Read More: Geoff Campbell: Multimedia Storytelling Research Update
By Geoff Campbell, on October 19, 2012, at 4:59 pm @BBYCEO, when it was controlled by former CEO Brian Dunn
[PRL 614 Assignment Post]
When Brian Dunn resigned as CEO of Best Buy, he switched his Twitter name from @BBYCEO to @briandunn, taking all of his followers with him. Over the years Dunn had grown his numbers by directly engaging with stakeholders but when he left the company that all ended. Best Buy immediately removed any reference to the @bbyCEO account from its website and deleted his blog, “Brian’s Whiteboard” from the company’s website.
Ron Hutcheson, a PR consultant with Hill +Knowlton Strategies and spokesman for Best Buy’s board
. . . → Read More: Geoff Campbell: Best Buy/@BBYCEO and CEO Secession Planning
By Geoff Campbell, on October 10, 2012, at 12:38 pm The School for Information Studies at Syracuse University‘s InfoSpace Blog
Today my first post as a blogger for Syracuse University’s School of Information Studies’ InfoSpace Blog was published. It’s a little piece on the IFTTT (really awesome) automation service and it being forced to remove triggers for Twitter due to Twitter more strictly enforcing its API rules regarding storing Twitter content on cloud servers.
Writing for the iSchool’s blog is just one of many things I’m doing to supplement formal classes while I have another 8 months before working full-time. I’ve also began studying basic programming at the Code
. . . → Read More: Geoff Campbell: Writing for the iSchool’s InfoSpace Blog
By Geoff Campbell, on October 8, 2012, at 12:40 pm LinkedIn University of Maryland Communications Specialist
“I want this job and I know I have a good chance of landing because I’m qualified, experienced and very eager to work in this role.”
That’s what I’m going to say in eight months when I’ll have successfully completed all of the on-campus requirements of my degree (M.S. in Public Relations at the S.I. Newhouse School of Public Communications) and am looking for full-time work. I’ll be looking at a job description like this one (excerpted below) from the University of Maryland, College Park.
Why am I so confident? Because I
. . . → Read More: Geoff Campbell: Getting a Job after Graduating from the Newhouse School
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