Geoff Campbell: User Experience on Private School Admission Websites

Serving as my school’s Digital and Social Media Specialist, my tasks can vary from week to week but my ultimate goal is “enhancing both internal and external marketing efforts.” A major part of that is tell the Friends’ Central story in such a way that results in increased affinity towards and interest in the school. In addition to increasing interest and affinity, a crucial part of my job is ensuring that as many people as possible who are interested complete an inquiry (and do not bounce, or get discouraged/lose interest partway and abandon the process).

The responsibility for ensuring the User (Read more…)

Geoff Campbell: 12 Weeks at Friends’ Central

Hi everyone. Sorry I’ve been remiss in posting here. It’s been a busy three months.

Yesterday marked week 13, day one at FCS. In that time period I’ve learned all a lot about my school, its mission and vision, and its place in the local independent school marketplace.

It has been a great learning experience working just outside the fifth most populous city (behind Houston and ahead of Phoenix) in the country. Montgomery County is a highly competitive market when it comes to private schools, with 21.7% of students (grades 9-12) enrolled in private school. so I have (Read more…)

Geoff Campbell: Geoff Campbell 2014-09-25 09:53:55

On Tuesday I led my first CASE (Council for Advancement and Support of Education) Twitter chat. I came up with the topic and questions, which were then tweeted out from the @CASEadvance account. Here’s the Storify summary of the chat.

Filed under: S.I. Newhouse School of Public Communications

Geoff Campbell: Last day at Hebron Academy

Today marks my last day of work at Hebron Academy. It has been a great first full year working in marketing for an independent school. I’ve had the chance to work on a lot of diverse projects. From producing the bulk of the school’s photography for marketing, showcasing the Hebron experience through video, managing the broadcast of live streamed events on campus, creating and managing the school’s inbound marketing site, managing institutional social media accounts (leading to significant increases in likes/followers and engagement especially on Facebook and Twitter), creating/updating design collateral for print and the (Read more…)

Geoff Campbell: Professional Development

Geoff Campbell Google Analytics Qualification

Google Analytics Individual Qualification

Over the last seven months at my first salaried job I’ve found that my education and experience up to my start day has been helpful but I’ve also that most of all, knowing how to learn has been useful. This skill is crucial especially in environments where job duties change and new technologies are needed to fulfill the same end goals.

In a few short months I’ve improved my skill at Final Cut Pro X by training for and passing the Level 1 certification exam, improved my technical proficiency with InDesign CS6 with a course taught (Read more…)

Geoff Campbell: Represented Mount Allison at a college fair

On Tuesday, March 18, I represented Mount Allison University at a college fair in Massachusetts. I was offered the opportunity after speaking to a past classmate at Mount Allison who now works in the school’s admissions office and is responsible for recruiting in the U.S. I got in touch with him about recruiting Hebron students and he asked me about whether I’d be willing to be the face of my alma mater at a college fair.

I had an amazing time at Mount Allison. I wrote about my experiences for the Registrar’s Office (which, in Canada, includes admissions) for (Read more…)

Geoff Campbell: HEBRON Magazine Published


The last few months have been, as always, busy ones in the Hebron communications office. There’s always something to be posted or updated and new projects to work on but once in a while there’s something that is a finished piece that’s worth recognizing. My boss and HEBRON Editor Liza Tarr put countless hours of work into managing the production of the school’s new magazine.

I was going to write a separate post about the varied photographic work I’ve done at Hebron over the last six months but I think with the exception of Winter Sports (which I’ll post about (Read more…)

Geoff Campbell: Video at Hebron

In many communications offices, priorities can shift quickly depending on the needs of other departments and subject to photo opportunities and important events. Thankfully at Hebron, we’ve been able to dedicate time to providing our audiences with photos and videos of what makes Hebron great.

To date, I’ve made slideshows compiling photos and footage taken by myself and others. Most recently I edited a significant amount of archive footage into a video commemorating the 1994 and 1995 New England Championship hockey victories by Hebron.

In the near future I’ll be completing a yield video that follows through on my (Read more…)

Geoff Campbell: CASE District 1 Conference Scholarship

In November I applied for and was awarded a New to the Profession Scholarship to the CASE District 1 Conference in Boston. It was a terrific conference and I was able to learn a lot from experts from large universities and meet other professionals from across the eastern United States and Atlantic Canada. What I took away from speakers from large institutions alike was that it’s okay to take risks (like Suffolk’s #FlatRammy experiment at connecting with students before they arrived on campus) and that even institutions with more communications resources make decisions that end in failure but try every (Read more…)

Geoff Campbell: Design Work at Hebron

Founder's Day

Hebron’s 210-year anniversary Facebook banner.

Hi again. It’s been far too long since I’ve updated this site with what I’ve been doing at Hebron but I’ve been keeping busy. Over the last six months at Hebron I’ve learned quite a bit. My on-the-job learning has taken the form of both a two-day intensive InDesign CS6 course taught by Adobe Certified Instructor Kirsten Rourke and working on a variety of projects. As my title (Digital Communications Coordinator) implies, my work is concerned primarily with promoting the school online.

I’ve made most of the Facebook banners (like the one pictured above) since I began (Read more…)

Geoff Campbell: Photos from Hebron Academy

I’ve been working at Hebron Academy for just over a month now and it’s been an adventure. Being responsible for documenting and sharing what happens at a school (even at a small school like Hebron) in a way that attracts future students and alumni is a challenging task but an exciting one.

I feel comfortable enough to share a few things I’ve been working on. Below is a slideshow of the “Opening Days” of September at Hebron followed by some photos I’ve taken I like.

What’s nice about a job like this is that there’s almost immediate feedback (on Facebook/Twitter/etc) (Read more…)

Geoff Campbell: Starting at Hebron Academy

Hebron Academy

Hebron Academy’s Logo

Hi everybody,

After a thoughtful job search process I’ve accepted the position of Digital Communications Coordinator at Hebron Academy in Hebron, Maine.

Yesterday I was on campus for the all-day new Faculty Orientation and formally begin on Monday. My primary responsibility is to communicate the value of Hebron Academy to prospective students and alumni through the university’s website, social media platforms, photos, videos, and printed materials.

It has gone very well so far. Yesterday I met some other new staff and faculty. We were introduced to the teaching philosophy at Hebron, and I was impressed. It truly does (Read more…)

Geoff Campbell: Finishing up at the University of Virginia

Next week will be my last interning in the office of Community Relations at the University of Virginia. My major project has been working to update the directory that will replace the one currently at

Next week I will also be done all of the required coursework to complete my degree requirements for my Master of Science in Public Relations from Syracuse University. After completing my internship here, I’ll be relocating somewhere in the United States or Canada most likely in the month of August to begin a full-time job in most likely in K-12 or higher education (Read more…)

Geoff Campbell: Geoff Campbell Prezi

Geoff Campbell Skills and Experience

Geoff Campbell Skills and Experience

I recently created a Prezi about my skills and experience related to higher education communication and public relations. Take a look here.

Filed under: #hesm, #heweb, higher ed, Newhouse, Newhouse School, PRL 604: Writing for News and Public Relations, PRL 605: Public Relations Theory, PRL 611: Public Relations Research, PRL 614: Advanced Public Relations Writing for Digital Platforms, Public Relations, S.I. Newhouse School of Public Communications