somecanuckchick dot com: Using a Thesaurus to woo the centre…

In an effort to modernize the language of its constitution, NDP delegates voted to excise the word “socialism”, like a tumour. Anyone with a thesaurus can tell you that “sustainable prosperity” and “a society that shares its benefits more fairly” are synonyms — not antonyms — for “socialism”. Re-branding is not reinvention, my friends. Seriously, ...

mark a rayner | scribblings, squibs & sundry monkey joys: Rebranding Thor in the Age of Facebook

The account rep jumped right into it: “we’re thrilled to have your account, but I’m afraid your numbers are down since our initial chat.” “You’re kiddin’ me.” “I’m afraid not, and I don’t want to sugar-coat it,” the lead consultant … Continue reading →

Trashy's World: So the Cons are pushing the Con brand…

… by renaming the Ottawa River Parkway to the Sir John A. Macdonald Parkway. Whoop-dee-doo. Seriously, is this really worth the trouble? Are there not already enough buildings and structures named after Sir John A in Ottawa? We have an airport, a bridge, the new reception centre on Wellington Street and a building at U ...