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The Sir Robert Bond Papers: If Jesus understood public relations… #nlpoli

Jesus understood public relations.John 10:25 (Authorised Version)Are you the Saviour?  Tell us plainly.”I told you, and ye believed not: the works that I do in my Father’s name, they bear witness of me.”Saying something isn’t as important as … . . . → Read More: The Sir Robert Bond Papers: If Jesus understood public relations… #nlpoli

The Sir Robert Bond Papers: The Government’s ongoing Communications Problem – the political side #nlpoli

To understand the communications problem the Liberal administration faces,  look at the first and so far only decision they have taken on communications to date.Everything stays just as it is.Nothing changes.Nobody changes.The official excuse a Li… . . . → Read More: The Sir Robert Bond Papers: The Government’s ongoing Communications Problem – the political side #nlpoli

Alberta Politics: Party City’s PR problem illustrates the need to be anticipatory about promoting tolerance

PHOTOS: The ugly message as relayed by mainstream media, in this case the CBC. Below: Shelley Bramhoff Sikorski’s original Facebook post. Party City is a huge chain of party supply stores based in Elmsford, New York, just five kilometres down the roa… . . . → Read More: Alberta Politics: Party City’s PR problem illustrates the need to be anticipatory about promoting tolerance

Scripturient: The Gauche in the Machine

Rudibus ex machina: criticizing Collingwood’s latest newsletter feels a bit like punching a puppy. Or commenting on the sloppy grammar of local bloggers. Both are far too easy, like catching fish in a barrel, and I feel guilty when I even think of doing it. But since your tax dollars are at work, it needs . . . → Read More: Scripturient: The Gauche in the Machine

Geoff Campbell: The advancement of digital and social media campaign development and analysis

You might not expect something with a title that dry to be thrilling for me to write, but it is.

[Note: This post may read as a bit of a “stream of consciousness” on the state of higher ed communications, so please forgive the tangents.]

Four years ago I was completing a project I had . . . → Read More: Geoff Campbell: The advancement of digital and social media campaign development and analysis

Scripturient: Blog & Commentary: Ontario’s liquor sales conundrum

The C.D. Howe Institute released its report on beer and wine sales in Ontario, today, advocating for a more liberal approach and allowing beer and wine to be sold in other outlets, such as supermarkets and convenience stores. You can read the report here. I have a grudging respect for the C.D. Howe Institute, but . . . → Read More: Scripturient: Blog & Commentary: Ontario’s liquor sales conundrum

Bill Longstaff: PR tops journalism in U.S.

If Americans often seem uninformed or misinformed about current affairs, it may be because they get more propaganda than news. There are now five times as many public relations experts at work in the U.S. than reporters. Furthermore, the difference is growing. While the number of reporters in the country dropped by almost 9,000 from . . . → Read More: Bill Longstaff: PR tops journalism in U.S.

Bill Longstaff: Israel vs. Hamas or Likud vs. Gaza—framing the issue

A major goal in a propaganda war is to frame the issue on your terms. For example, in labour disputes, businesses (and their political and media allies) often claim the argument is not with the workers but with the “union bosses.” The objective is to convince the public and perhaps even union members that management . . . → Read More: Bill Longstaff: Israel vs. Hamas or Likud vs. Gaza—framing the issue

Geoff Campbell: Geoff Campbell Prezi

Geoff Campbell Skills and Experience

I recently created a Prezi about my skills and experience related to higher education communication and public relations. Take a look here.

Filed under: #hesm, #heweb, higher ed, Newhouse, Newhouse School, PRL 604: Writing for News and Public Relations, PRL 605: Public Relations Theory, PRL 611: Public Relations . . . → Read More: Geoff Campbell: Geoff Campbell Prezi

Geoff Campbell: Higher Ed / College Campus Photos

Over the past couple months, as part of my Multimedia and Visual Journalism course at Newhouse I’ve taken hundreds of photos. Here are a few from around campus.

Higher Ed / College Campus Photos, a set on Flickr.

 

Filed under: #hesm, #heweb, higher ed, Job Hunt, Newhouse, Newhouse School, Photography, Public Relations, S.I. Newhouse . . . → Read More: Geoff Campbell: Higher Ed / College Campus Photos

Geoff Campbell: PRSA CHE (Higher Ed PR) Senior Summit

Every year, the Counselors to Higher Education (CHE) section of the Public Relations Society of America (PRSA) holds a Senior Summit where practitioners can learn hear from experienced executives on best practices and learn from one another what they can do to improve the communication activities at their higher education institutions.

Thanks in large part . . . → Read More: Geoff Campbell: PRSA CHE (Higher Ed PR) Senior Summit

Geoff Campbell: M.S. in PR Spring Semester at Newhouse

Hey everyone. I’m just finishing up my first week of the spring semester of classes at the S.I. Newhouse School of Public Communications. I’ve had every class at least once and well, I’m very excited. I had been planning on sharing with you some of what will be keeping me busy this semester but my . . . → Read More: Geoff Campbell: M.S. in PR Spring Semester at Newhouse

Geoff Campbell: .eduGuru Guest Post

I just wanted to share with you that I had my first guest post published on doteduguru.com. It’s a bit about my case study on Syracuse University’s Social Media use (Broadcast AND Engagement) that I wrote for my graduate PR Theory class at Newhouse. Here’s a snippet below.

As many of you know, Syracuse University . . . → Read More: Geoff Campbell: .eduGuru Guest Post

Geoff Campbell: Applying to the Newhouse School (follow-up)

Something familiar happened after I wrote this little post about getting into the Newhouse School. Prospective students started messaging me asking for more information. At my undergraduate university, I wrote a blog for the admissions office/registrar about my time at Mount Allison University and answered questions by prospective students and their parents when I had . . . → Read More: Geoff Campbell: Applying to the Newhouse School (follow-up)

Geoff Campbell: Getting into the Newhouse School

Wondering how to get into the S.I. Newhouse School of Public Communications at Syracuse University? Stressing out a bit too much? You’ve come to the right place.

My name is Geoff Campbell and I’m a master’s student (M.S. in Public Relations) here and I want to give you an idea of what I had in . . . → Read More: Geoff Campbell: Getting into the Newhouse School

Geoff Campbell: Syracuse University Social Media Strategy

As many of you know, Syracuse University is a school that is “smart” at social media. Kate Brodock, executive director of digital and social media at Syracuse University directs a student team that manages SU’s social media presence and they do an admirable job at spreading SU’s message effectively and engaging with a variety of . . . → Read More: Geoff Campbell: Syracuse University Social Media Strategy

Geoff Campbell: Learning beyond the classroom

I just received my final grades for this past semester. I’m halfway done my master’s degree and I have an excellent GPA. That’s all fine and dandy but that’s not going to get me an interview, much less a job.

As Newhouse’s graduate student employment statistics document makes clear,

“A master’s degree doesn’t . . . → Read More: Geoff Campbell: Learning beyond the classroom

Geoff Campbell: Seeking Work in Higher Ed Communications (June 2013)

I’d like to announce a but earlier than I need to that I’m looking for a full-time job starting Monday, June 3rd, 2013. I could simply post my resume and explain why in 100 words or less why you, a manager in a higher education communication office, should hire me but I can do better. […] . . . → Read More: Geoff Campbell: Seeking Work in Higher Ed Communications (June 2013)

Geoff Campbell: A Job I’m Qualified for Now but Can’t Have

One of the most frustrating aspects of being in a master’s program after already having worked full-time in a communications office and knowing what I want to continue working in is the realization that there are a lot of jobs currently being offered which I’m qualified for but which won’t be available when I can […] . . . → Read More: Geoff Campbell: A Job I’m Qualified for Now but Can’t Have

Geoff Campbell: I’m now a “Hootsuite Certified Professional”

After getting an offer for free “Hootsuite University” training via Klout Perks I spent a few hours going through the certification process to become a “Hootsuite Certified Professional“. Shortly thereafter I got an email from a complete stranger asking if employers valued the certification. I’ve got no clue but they probably don’t care too much. […] . . . → Read More: Geoff Campbell: I’m now a “Hootsuite Certified Professional”

Geoff Campbell: Starbucks VP Speech at Newhouse

On Friday, James Olson, Vice President, Global Public Relations for Starbucks Coffee Company came to campus to present his talk, “Enlightened Leadership: How to Turn a Company into a Movement”. It was a story about how the company, according to media reports, was in dire straights in October 2008. The stock was tumbling so Howard Schultz came back to […] . . . → Read More: Geoff Campbell: Starbucks VP Speech at Newhouse

The Sir Robert Bond Papers: Self-massaging the message #nlpoli

The Telegram’s Pam Frampton has a neat column this weekend on Jerome Kennedy, Muskrat Falls, and the provincial government’s problems with explaining to people in simple terms why Muskrat falls is a good idea. Frampton nails the biggest problem s… . . . → Read More: The Sir Robert Bond Papers: Self-massaging the message #nlpoli

The Sir Robert Bond Papers: We get the message just fine, Jerome #nlpoli

“No, I don’t think that we have done a great job of communicating this,” natural resources minister Jerome Kennedy told the Telegram editorial board last week.“I can give you a couple of examples myself that I’ve done. One is, ‘No debate! N… . . . → Read More: The Sir Robert Bond Papers: We get the message just fine, Jerome #nlpoli

Geoff Campbell: Best Buy/@BBYCEO and CEO Secession Planning

@BBYCEO, when it was controlled by former CEO Brian Dunn

[PRL 614 Assignment Post]

When Brian Dunn resigned as CEO of Best Buy, he switched his Twitter name from @BBYCEO to @briandunn, taking all of his followers with him. Over the years Dunn had grown his numbers by directly engaging with stakeholders but . . . → Read More: Geoff Campbell: Best Buy/@BBYCEO and CEO Secession Planning

Geoff Campbell: Writing for the iSchool’s InfoSpace Blog

The School for Information Studies at Syracuse University‘s InfoSpace Blog

Today my first post as a blogger for Syracuse University’s School of Information Studies’ InfoSpace Blog was published. It’s a little piece on the IFTTT (really awesome) automation service and it being forced to remove triggers for Twitter due to Twitter more strictly . . . → Read More: Geoff Campbell: Writing for the iSchool’s InfoSpace Blog