Coupled with comparable high rates of staff changes in the senior ranks of the public service, unprecedented staff turn-over in a critical part of Premier Dwight Ball’s office raise questions that need to be addressed. Premier Dwight Ball has entered the history books. He has chewed up more communications directors
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Alberta Politics: Tim Hortons brew-haha shows how the fast-food industry doesn’t get PR, Economics 101, or what Canadians think
PHOTOS: Ontario Premier Kathleen Wynne in a very old picture that has the dual advantages of showing her wearing a smile appropriate to the occasion being discussed and of having been taken by your blogger. Below: Canadian Centre for Policy Alternatives analyst Michal Rozworski (Photo: Twitter), the late but actual
Continue readingScripturient: Writers and reading
This post is about, and for writers, for reporters and editors, for book authors and editors, magazine editors, feature writers, layout artists, copy editors and anyone who either fancies themselves one of these, or has the curious desire to become one (curious because, at least for freelancers, it often involves
Continue readingThe Sir Robert Bond Papers: If Jesus understood public relations… #nlpoli
Jesus understood public relations.John 10:25 (Authorised Version)Are you the Saviour? Tell us plainly.”I told you, and ye believed not: the works that I do in my Father’s name, they bear witness of me.”Saying something isn’t as important as …
Continue readingThe Sir Robert Bond Papers: The Government’s ongoing Communications Problem – the political side #nlpoli
To understand the communications problem the Liberal administration faces, look at the first and so far only decision they have taken on communications to date.Everything stays just as it is.Nothing changes.Nobody changes.The official excuse a Li…
Continue readingAlberta Politics: Party City’s PR problem illustrates the need to be anticipatory about promoting tolerance
PHOTOS: The ugly message as relayed by mainstream media, in this case the CBC. Below: Shelley Bramhoff Sikorski’s original Facebook post. Party City is a huge chain of party supply stores based in Elmsford, New York, just five kilometres down the roa…
Continue readingScripturient: The Gauche in the Machine
Rudibus ex machina: criticizing Collingwood’s latest newsletter feels a bit like punching a puppy. Or commenting on the sloppy grammar of local bloggers. Both are far too easy, like catching fish in a barrel, and I feel guilty when I even think of doing it. But since your tax dollars
Continue readingGeoff Campbell: The advancement of digital and social media campaign development and analysis
You might not expect something with a title that dry to be thrilling for me to write, but it is. [Note: This post may read as a bit of a “stream of consciousness” on the state of higher ed communications, so please forgive the tangents.] Four years ago I was completing a
Continue readingScripturient: Blog & Commentary: Ontario’s liquor sales conundrum
The C.D. Howe Institute released its report on beer and wine sales in Ontario, today, advocating for a more liberal approach and allowing beer and wine to be sold in other outlets, such as supermarkets and convenience stores. You can read the report here. I have a grudging respect for
Continue readingPR tops journalism in U.S.
If Americans often seem uninformed or misinformed about current affairs, it may be because they get more propaganda than news. There are now five times as many public relations experts at work in the U.S. than reporters. Furthermore, the difference is growing. While the number of reporters in the country
Continue readingIsrael vs. Hamas or Likud vs. Gaza—framing the issue
A major goal in a propaganda war is to frame the issue on your terms. For example, in labour disputes, businesses (and their political and media allies) often claim the argument is not with the workers but with the “union bosses.” The objective is to convince the public and perhaps
Continue readingGeoff Campbell: Geoff Campbell Prezi
Geoff Campbell Skills and Experience I recently created a Prezi about my skills and experience related to higher education communication and public relations. Take a look here. Filed under: #hesm, #heweb, higher ed, Newhouse, Newhouse School, PRL 604: Writing for News and Public Relations, PRL 605: Public Relations Theory, PRL
Continue readingGeoff Campbell: Higher Ed / College Campus Photos
Over the past couple months, as part of my Multimedia and Visual Journalism course at Newhouse I’ve taken hundreds of photos. Here are a few from around campus. Higher Ed / College Campus Photos, a set on Flickr. Filed under: #hesm, #heweb, higher ed, Job Hunt, Newhouse, Newhouse School,
Continue readingGeoff Campbell: PRSA CHE (Higher Ed PR) Senior Summit
Every year, the Counselors to Higher Education (CHE) section of the Public Relations Society of America (PRSA) holds a Senior Summit where practitioners can learn hear from experienced executives on best practices and learn from one another what they can do to improve the communication activities at their higher education
Continue readingGeoff Campbell: M.S. in PR Spring Semester at Newhouse
Hey everyone. I’m just finishing up my first week of the spring semester of classes at the S.I. Newhouse School of Public Communications. I’ve had every class at least once and well, I’m very excited. I had been planning on sharing with you some of what will be keeping me
Continue readingGeoff Campbell: .eduGuru Guest Post
I just wanted to share with you that I had my first guest post published on doteduguru.com. It’s a bit about my case study on Syracuse University’s Social Media use (Broadcast AND Engagement) that I wrote for my graduate PR Theory class at Newhouse. Here’s a snippet below. As many
Continue readingGeoff Campbell: Applying to the Newhouse School (follow-up)
Something familiar happened after I wrote this little post about getting into the Newhouse School. Prospective students started messaging me asking for more information. At my undergraduate university, I wrote a blog for the admissions office/registrar about my time at Mount Allison University and answered questions by prospective students and
Continue readingGeoff Campbell: Getting into the Newhouse School
Wondering how to get into the S.I. Newhouse School of Public Communications at Syracuse University? Stressing out a bit too much? You’ve come to the right place. My name is Geoff Campbell and I’m a master’s student (M.S. in Public Relations) here and I want to give you an idea
Continue readingGeoff Campbell: Syracuse University Social Media Strategy
As many of you know, Syracuse University is a school that is “smart” at social media. Kate Brodock, executive director of digital and social media at Syracuse University directs a student team that manages SU’s social media presence and they do an admirable job at spreading SU’s message effectively and
Continue readingGeoff Campbell: Learning beyond the classroom
I just received my final grades for this past semester. I’m halfway done my master’s degree and I have an excellent GPA. That’s all fine and dandy but that’s not going to get me an interview, much less a job. As Newhouse’s graduate student employment statistics document makes clear, “A
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