Geoff Campbell: Geoff Campbell Prezi

Geoff Campbell Skills and Experience I recently created a Prezi about my skills and experience related to higher education communication and public relations. Take a look here. Filed under: #hesm, #heweb, higher ed, Newhouse, Newhouse School, PRL 604: Writing for News and Public Relations, PRL 605: Public Relations Theory, PRL 611: Public Relations Research, PRL ...

Geoff Campbell: Seeking Work in Higher Ed Communications (June 2013)

I’d like to announce a but earlier than I need to that I’m looking for a full-time job starting Monday, June 3rd, 2013. I could simply post my resume and explain why in 100 words or less why you, a manager in a higher education communication office, should hire me but I can do better. ...

Geoff Campbell: I’m now a “Hootsuite Certified Professional”

After getting an offer for free “Hootsuite University” training via Klout Perks I spent a few hours going through the certification process to become a “Hootsuite Certified Professional“. Shortly thereafter I got an email from a complete stranger asking if employers valued the certification. I’ve got no clue but they probably don’t care too much. ...

Geoff Campbell: Starbucks VP Speech at Newhouse

On Friday, James Olson, Vice President, Global Public Relations for Starbucks Coffee Company came to campus to present his talk, “Enlightened Leadership: How to Turn a Company into a Movement”. It was a story about how the company, according to media reports, was in dire straights in October 2008. The stock was tumbling so Howard Schultz came back to ...

Geoff Campbell: Southwest Airlines Crisis Communications

This post is an assignment for PRL 614: Advanced Public Relations Writing for Digital Platforms at the S.I. Newhouse School of Public Communications. Last year, a fuselage ruptured on a Southwest flight that caused an emergency landing. A similar incident on Southwest in 2009 was captured on tape. According to Southwest Airlines’ VP of communications and strategic outreach ...

Geoff Campbell: Best Buy/@BBYCEO and CEO Secession Planning

@BBYCEO, when it was controlled by former CEO Brian Dunn [PRL 614 Assignment Post] When Brian Dunn resigned as CEO of Best Buy, he switched his Twitter name from @BBYCEO to @briandunn, taking all of his followers with him. Over the years Dunn had grown his numbers by directly engaging with stakeholders but when he ...

Geoff Campbell: PRL 614 Assignment

A recent Pew Research Center study argued that social media and traditional press reacted to the Democratic and Republican conventions differently. However, the fine print showed that humans decided the tone of the traditional media stories while the Center relied on automated sentiment analysis which isn’t always right and in fact can be wrong most of ...

Geoff Campbell: Richard Branson’s Blog – Humanizing a brand

PRL 614 Blog Review Assignment Eccentric billionaire and Charman of Virgin Group Richard Branson authors a blog on the Virgin website where he writes on various topics from his time signing the Sex Pistols and the Golden Jubilee kerfuffle, the key to negotiating, to supporting drug legalization. The posts in their totally not only provide ...

Geoff Campbell: Progressive Insurance Lawsuit Scandal Case Study

Tweets from Flo, Progressive Insurance’s Spokesperson Today in PRL 604: Advanced Public Relations Writing for Digital Platforms at the S.I. Newhouse School of Public Communications I’m presenting a case study on the recent Progressive Insurance Lawsuit Scandal, which, somewhat surprisingly, has been better chronicled by KnowYourMeme.com succinctly than any other source I looked at. You can come to ...

Geoff Campbell: Moving Quickly at the Newhouse School

During the first week of class of the fall semester, (of the M.S. in Public Relations here at the S.I. Newhouse School of Public Communications) I was concerned that classwork alone would not secure me a job starting in June 2013, when I’ll be done classes at Newhouse and have to find a full-time job, or, ...

Geoff Campbell: Guest Lecture: Christy Touhey, @NewhouseSU’s Web Content Manager

On Wednesday, Christy Touhey, @NewhouseSU’s Web Content Manager was a guest lecture in our PRL 614: Advanced Public Relations Writing for Digital Platforms at the S.I. Newhouse School of Public Communications. I thought her presentation overall was a great introduction to the professional use of social media. She covered reasons why companies use social media. While it’s very broad ...

Geoff Campbell: Fall 2012 in the M.S. in Public Relations Program at Newhouse

This semester is different than last. No more graphic design and no more day-long classes. I’m taking what actually seem to be graduate-level courses in communication – Theory, Research, and Law – in addition to a course that helped persuade me to come here: PRL 614: Advanced Public Relations Writing for Digital Platforms. In Theory we’ll be ...

Geoff Campbell: PRL 614: Advanced Public Relations Writing for Digital Platforms Introductory Post

Hi, This post is the first in a series of required posts for PRL 614: Advanced Public Relations Writing for Digital Platforms course I’m taking as part of the M.S. in Public Relations Curriculum at the S.I. Newhouse School of Public Communications. Information about the course can be found here. This post is meant to serve ...