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Politics, Re-Spun: Joe Fresh & Loblaws: Perpetuating the Early Marginalization of Women

Not so long ago, my friend Becca was shopping at her local Loblaws store (Real Canadian Superstore, for those of us who live in the West.)

Like many people I know, Becca approves of their Joe Fresh clothing line, which offers Canadians the opportunity to buy stylish and seasonal clothing at reasonable prices. Always colourful, fairly hip, and relatively well made, Joe Fresh offers people of all ages and genders opportunity to dress in a manner that would usually cost much more at other retail establishments.

That day, Becca was perusing the children’s section, looking for something for her

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