Disclaimer: I’m not talking about direct mail campaigns here. I figure you can come up with much more interesting ways to waste money on your own.
I was listening to the always interesting Spark radio program on CBC Radio yesterday, and they were discussing A Month of Letters, an open challenge to send a piece of mail every day for one month. Sending snail mail is not a particularly novel idea, but it is one that is highly underappreciated.
In an age where we’re shifting more and more of our interactions online, the simple act of sending a letter (Read more…)