The Sir Robert Bond Papers: PPM: Controversy, Accountability and Disclosure #nlpoli

On October 3, Liberal leader Kevin Aylward issued a news release in which he claimed that the second MQO poll released the Friday before had been “bought and paid for by the Tories.” In the release, the Liberals also claimed that “[t]he Dunderdale Government has bought and paid for this online survey.”  The Liberals had ...

The Sir Robert Bond Papers: PPM: The Polls and the Local Media #nlpoli

All daily media in the province reported polls released by polling firms during the 2011 general election.  They reported the polls as the firms released them.  That is, they did not question or alter the presentation of the numbers, nor did they discuss the different methodology used to generate them. This CBC report is typical. ...

The Sir Robert Bond Papers: Handling the Undecideds #nlpoli

Opinion polls conducted in Newfoundland and Labrador that ask about party choice measure the opinion of the entire population of eligible voters. As such, discarding the undecided responses (anything other than a party choice) or reallocating the undecideds according to some pre-determined policy tends to distort the poll results. It doesn’t matter whether the question ...

The Sir Robert Bond Papers: PPM: The Polls in the 2011 Election #nlpoli

Polling firms released more election polls in the 2011 provincial general election than in any recent provincial election. Corporate Research Associates, Environics, MQO (MarketQuest Omnifacts) and Telelink produced a total of five polls.  MQO issued two polls 10 days apart.  Telelink and CRA produced polls for NTV and the Telegram, respectively and Environics issued a ...

The Sir Robert Bond Papers: Politics, polls and news media #nlpoli

For the past 65 years,  public opinion polls have been an integral feature of news media reports on politics and elections. The reasons are pretty simple to understand.  Most public opinion polls are conducted by professional firms using scientific methods.  As such, they are considered to be inherently impartial, accurate and fair representations of what ...