Editor’s note: Nudging mainstream consumers to go green needs more than facts and figures. This previously published article has some great tips. 82% of consumers have good green intentions, but only 16% are dedicated to fulfilling these intentions, according to an Ogilvy study. This puts 66% in what is called
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Carbon49 - Sustainability for Canadian businesses: How Small Green Team Can Transform Large Corporation
Small green teams tasked with transforming large corporations, governments, cities, and neighborhoods face some tough challenges. TD Bank’s three-person green team employed a range of strategies to inject sustainability thinking into 27,000 employees dispersed in 1,300 locations. I find four of their tactics very smart and can be readily adapted
Continue readingCarbon49 - Sustainability for Canadian businesses: A Cardboard Box and Green Business Strategy
Each day offices across Canada and the U.S. receive thousands of shipments in cardboard boxes. Once unpacked they go straight to recycling depots or landfills. Office supplies chain Grand and Toy and its US parent OfficeMax launch their reusable Boomerang Box to help their customers go green and reposition themselves
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