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Rob Maguire: Email marketing is not a membership perk

Your email newsletter can be one of your most powerful marketing tools. Why a few arts organizations still think newsletters are an exclusive benefit requiring paid access completely stumps me.

I get newsletters from many major art galleries, including MOMA, AGO and the Tate. For each, I signed up painlessly through their . . . → Read More: Rob Maguire: Email marketing is not a membership perk

cmkl: Museum of Civilization rebranding. Nope. Don’t like this one bit

Now it’s to be called the Canadian Museum of History. And the Harper government dangled $24 million in front of the museum management to make the change and they went for it. Don’t like it one bit. Nope.

THE FIFTH COLUMN: Heritage Minister James Moore Wrong on Sexhibit

Heritage Minister James Moore is clearly wrong in his criticism of “Sex: A Tell-All Exhibition” at the Canada Science and Technology Museum. It is not so much his criticism of the content that is wrong, although suggesting that human reproduction is an inappropriate subject for a science museum is somewhat bizarre. But it is the . . . → Read More: THE FIFTH COLUMN: Heritage Minister James Moore Wrong on Sexhibit

Accidental Deliberations: Thursday Morning Links

This and that for your Thursday reading…

– No, we shouldn’t read too much into the first wave of polling following Thomas Mulcair’s election as NDP leader. But there are a couple of points where the early returns are far enough out of line with expectations to be worth pointing out. First, there’s the comparison . . . → Read More: Accidental Deliberations: Thursday Morning Links