Campaign promises. What are they good for. Absolutely nothing. I wish we could get rid of campaign promises. If you are in government then a campaign promise is just something you think you should have done that you did not do. Maybe it is best not to remind the voters
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Scripturient: It’s *NOT* Junk Mail
I recognize that we all like to apply labels to categorize things, as shorthand in communication and in conversation, and to identify common views and beliefs. I do it myself; we all do: labels are our everyday metaphors. They are fast and easy shortcuts. But I weary at times of
Continue readingThings Are Good: Learning Junk Food Marketing Manipulates, Teens Consume Less
Healthy eating can be a challenge when millions of dollars are spent everyday trying to convince us to eat junk food. It turns out that telling the truth to teens may help them eat healthier. Informing teens about the financing and exploitation that goes into big food gets them to
Continue readingScripturient: Local media is letting us down
Rule number one in The Elements of Journalism is: “journalism’s first obligation is to the truth.” Number three is “Its essence is a discipline of verification.” Keep those two in mind as you read this. I recognize that local reporting is not always the same calibre as the investigative journalism
Continue readingThings Are Good: An Ad Campaign That Sells More Than a Product
It can be hard navigating the world as a person with a disability, be it mental or physical, and it can be even harder to make friends. Unfortunately there is a lot of social stigma around people who look different, fortunately in the UK a company launched an ad campaign to sell chocolate and social […]
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Continue readingScripturient: Why Fonts Matter
The first problem I have when receiving a new book on typography is that I spend far too much time looking up the typefaces described or sampled therein, and searching for them online, instead of reading. Then I start looking at (and critiquing) the ty…
Continue readingScripturient: Marketing Wow
Advertising and marketing, design and public relations, influence and persuasion – they all fascinate me. I love to listen to Terry O’Reilly’s show on CBC (both Age of Persuasion and Under the Influence). I’m actually reading on…
Continue readingGeoff Campbell: What goes into a web/analytics report for higher ed?
Last week, I posted about Key Performance Indicators for independent school and higher ed admission advertising. Those figures can be used together to measure the performance of online advertising efforts and their impact on conversions and overall business goals. Today, I’d like to discuss how things like those metrics and other insights can be combined […]
Continue readingGeoff Campbell: Responses to my article in CURRENTS (CASE’s Magazine)
Back in January, CASE published my article on using inbound marketing to reach admissions marketing goals in their magazine and online. I’ve been trying to keep track of the responses so far and it seems keeping a running tally here makes the most sense. If you haven’t read it yet, take a look and tell […]
Continue readingScripturient: The ‘Sharing Economy’ is a Hoax
Stop calling it the sharing economy. It’s an oxymoron, like ‘creation science’ or ‘sustainable capitalism.’ It’s not collaborative: it’s the new indentured servant economy. If you believe these corporations are…
Continue readingAlberta Politics: Progress Alberta, new progressive advocacy group, will make waves … not just with opponents but maybe on own side too
PHOTOS: The Alberta Legislature, suitably decorated for the province’s progressive and proudly diverse population. Below: Progress Alberta Executive Director Duncan Kinney. Progress Alberta, a new group that describes itself as “a multi-issue, inde…
Continue readingWise Law Blog: Law Firm Marketing: Finding an Online/Offline Balance
There is no shortage of evangelism out there on the importance of the Internet as a platform for marketing law firms. I’ve certainly attempted to be a strong voice on this topic for well over a decade.According to Toronto law firm marketing consultant, Sandra Bekhor, however, the legal marketing landscape has evolved, and
Continue readingScripturient: The Gauche in the Machine
Rudibus ex machina: criticizing Collingwood’s latest newsletter feels a bit like punching a puppy. Or commenting on the sloppy grammar of local bloggers. Both are far too easy, like catching fish in a barrel, and I feel guilty when I even think of doing it. But since your tax dollars
Continue readingGeoff Campbell: HubSpot Academy Inbound Certification
Hi all, I’d like to share that I retook the Inbound Certification exam offered by HubSpot, which follows their Inbound Methodology (and passed)! I also took today to learn all of the features of the HubSpot platform through their HubSpot Academy and passed the HubSpot (platform) Certification test, which is halfway to becoming
Continue readingGeoff Campbell: The advancement of digital and social media campaign development and analysis
You might not expect something with a title that dry to be thrilling for me to write, but it is. [Note: This post may read as a bit of a “stream of consciousness” on the state of higher ed communications, so please forgive the tangents.] Four years ago I was completing a
Continue readingWise Law Blog: SlawTips: 5 Tips on Marketing for Law Firms (Video)
The world of marketing remains a bit of a mystery for many legal professionals. We know enough about it that many of us become do-it-ourselfers for our websites, blogs and even our branding. Nonetheless, there is much we can learn from true marketing professionals. To that end, I have the
Continue readingRob Maguire: I’m teaching copywriting at UBC
This week I begin teaching a UBC Continuing Studies course on copywriting. While I’ve given plenty of workshops and conference presentations, I’m very much looking forward to working with the same group of students for a full two months. After all, the enjoyment I get from teaching communications skills is
Continue readingRob Maguire: Hugs With Arms: art for folks who give a damn
After a little more than a year quietly toiling away between client projects, I’ve finally unveiled my own pet project, Hugs With Arms. Spurred by stories of socially-engaged artists who struggle to make ends meet — the sort of creatives we feature in Art Threat – I wanted to do something
Continue readingScripturient: Blog & Commentary: A Treasure Trove
A recent trip to Toronto to see family and friends – and celebrate our 30th wedding anniversary – also netted me a treasure trove of books, thanks to the proximity of a new/used BMV bookstore to our hotel. And, of course, Susan’s patience while I browsed the shelves. Several times.
Continue readingScripturient: Blog & Commentary: Ontario’s liquor sales conundrum
The C.D. Howe Institute released its report on beer and wine sales in Ontario, today, advocating for a more liberal approach and allowing beer and wine to be sold in other outlets, such as supermarkets and convenience stores. You can read the report here. I have a grudging respect for
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