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Things Are Good: An Ad Campaign That Sells More Than a Product

It can be hard navigating the world as a person with a disability, be it mental or physical, and it can be even harder to make friends. Unfortunately there is a lot of social stigma around people who look different, fortunately in the UK a company launched an ad campaign to sell chocolate and social […]

The post An Ad Campaign That Sells More Than a Product appeared first on Things Are Good.

. . . → Read More: Things Are Good: An Ad Campaign That Sells More Than a Product

Scripturient: Why Fonts Matter

The first problem I have when receiving a new book on typography is that I spend far too much time looking up the typefaces described or sampled therein, and searching for them online, instead of reading. Then I start looking at (and critiquing) the ty… . . . → Read More: Scripturient: Why Fonts Matter

Scripturient: Marketing Wow

Advertising and marketing, design and public relations, influence and persuasion – they all fascinate me. I love to listen to Terry O’Reilly’s show on CBC (both Age of Persuasion and Under the Influence). I’m actually reading on… . . . → Read More: Scripturient: Marketing Wow

Geoff Campbell: What goes into a web/analytics report for higher ed?

Last week, I posted about Key Performance Indicators for independent school and higher ed admission advertising. Those figures can be used together to measure the performance of online advertising efforts and their impact on conversions and overall business goals. Today, I’d like to discuss how things like those metrics and other insights can be combined […] . . . → Read More: Geoff Campbell: What goes into a web/analytics report for higher ed?

Geoff Campbell: Responses to my article in CURRENTS (CASE’s Magazine)

Back in January, CASE published my article on using inbound marketing to reach admissions marketing goals in their magazine and online. I’ve been trying to keep track of the responses so far and it seems keeping a running tally here makes the most sense. If you haven’t read it yet, take a look and tell […] . . . → Read More: Geoff Campbell: Responses to my article in CURRENTS (CASE’s Magazine)

Scripturient: The ‘Sharing Economy’ is a Hoax

Stop calling it the sharing economy. It’s an oxymoron, like ‘creation science’ or ‘sustainable capitalism.’ It’s not collaborative: it’s the new indentured servant economy. If you believe these corporations are… . . . → Read More: Scripturient: The ‘Sharing Economy’ is a Hoax

Alberta Politics: Progress Alberta, new progressive advocacy group, will make waves … not just with opponents but maybe on own side too

PHOTOS: The Alberta Legislature, suitably decorated for the province’s progressive and proudly diverse population. Below: Progress Alberta Executive Director Duncan Kinney. Progress Alberta, a new group that describes itself as “a multi-issue, inde… . . . → Read More: Alberta Politics: Progress Alberta, new progressive advocacy group, will make waves … not just with opponents but maybe on own side too

Wise Law Blog: Law Firm Marketing: Finding an Online/Offline Balance

There is no shortage of evangelism out there on the importance of the Internet as a platform for marketing law firms. I’ve certainly attempted to be a strong voice on this topic for well over a decade.According to Toronto law firm marketing consultant, Sandra Bekhor, however, the legal marketing landscape has evolved, and the question has now shifted.The . . . → Read More: Wise Law Blog: Law Firm Marketing: Finding an Online/Offline Balance

Scripturient: The Gauche in the Machine

Rudibus ex machina: criticizing Collingwood’s latest newsletter feels a bit like punching a puppy. Or commenting on the sloppy grammar of local bloggers. Both are far too easy, like catching fish in a barrel, and I feel guilty when I even think of doing it. But since your tax dollars are at work, it needs . . . → Read More: Scripturient: The Gauche in the Machine

Geoff Campbell: HubSpot Academy Inbound Certification

Hi all,

I’d like to share that I retook the Inbound Certification exam offered by HubSpot, which follows their Inbound Methodology (and passed)!

I also took today to learn all of the features of the HubSpot platform through their HubSpot Academy and passed the HubSpot (platform) Certification test, which is halfway to becoming certified. I’m . . . → Read More: Geoff Campbell: HubSpot Academy Inbound Certification

Geoff Campbell: The advancement of digital and social media campaign development and analysis

You might not expect something with a title that dry to be thrilling for me to write, but it is.

[Note: This post may read as a bit of a “stream of consciousness” on the state of higher ed communications, so please forgive the tangents.]

Four years ago I was completing a project I had . . . → Read More: Geoff Campbell: The advancement of digital and social media campaign development and analysis

Wise Law Blog: SlawTips: 5 Tips on Marketing for Law Firms (Video)

The world of marketing remains a bit of a mystery for many legal professionals.  We know enough about it that many of us become do-it-ourselfers for our websites, blogs and even our branding.

Nonetheless, there is much we can learn from true marketing professionals.

To that end, I have the pleasure today of . . . → Read More: Wise Law Blog: SlawTips: 5 Tips on Marketing for Law Firms (Video)

Rob Maguire: I’m teaching copywriting at UBC

This week I begin teaching a UBC Continuing Studies course on copywriting. While I’ve given plenty of workshops and conference presentations, I’m very much looking forward to working with the same group of students for a full two months.

After all, the enjoyment I get from teaching communications skills is one of the . . . → Read More: Rob Maguire: I’m teaching copywriting at UBC

Rob Maguire: Hugs With Arms: art for folks who give a damn

After a little more than a year quietly toiling away between client projects, I’ve finally unveiled my own pet project, Hugs With Arms.

Spurred by stories of socially-engaged artists who struggle to make ends meet — the sort of creatives we feature in Art Threat – I wanted to do something to help . . . → Read More: Rob Maguire: Hugs With Arms: art for folks who give a damn

Scripturient: Blog & Commentary: A Treasure Trove

A recent trip to Toronto to see family and friends – and celebrate our 30th wedding anniversary – also netted me a treasure trove of books, thanks to the proximity of a new/used BMV bookstore to our hotel. And, of course, Susan’s patience while I browsed the shelves. Several times. I managed to find a . . . → Read More: Scripturient: Blog & Commentary: A Treasure Trove

Scripturient: Blog & Commentary: Ontario’s liquor sales conundrum

The C.D. Howe Institute released its report on beer and wine sales in Ontario, today, advocating for a more liberal approach and allowing beer and wine to be sold in other outlets, such as supermarkets and convenience stores. You can read the report here. I have a grudging respect for the C.D. Howe Institute, but . . . → Read More: Scripturient: Blog & Commentary: Ontario’s liquor sales conundrum

Rob Maguire: What it means to bring home the bacon and schtupp the schoolteacher

Copywriting can lead you down some strange rabbit holes.

While hacking together some draft web copy this morning, I typed out “bring home the bacon” as a reference to earning income. I then paused to wonder about the phrase’s origin.

Pomodoro be damned; a quick Google search brought me to a Wikipedia article:

. . . → Read More: Rob Maguire: What it means to bring home the bacon and schtupp the schoolteacher

Politics, Re-Spun: Mental Health and The Hypocrisy of #BellLetsTalk

Bell didn’t actually start any conversation about mental health, despite their PR.

So now that Bell has enjoyed PR-pimping mental health as a self-aggrandizing excuse to give money to Canadian mental health programs, I didn’t actually expect to see #MentalHealth trending in Twitter like #BellLetsTalk did yesterday, and to a lesser extent today. . . . → Read More: Politics, Re-Spun: Mental Health and The Hypocrisy of #BellLetsTalk

Politics and its Discontents: A True Gateway Drug

For those who believe in the virtues of unfettered capitalism, you might want to read up on how teens and pre-teens are now ingesting nicotine, many for the first time, thanks to the diabolical marketing of e-cigarettes to them. Available in flavours that include bubblegum, cherry and strawberry, the lure is proving irresistible to . . . → Read More: Politics and its Discontents: A True Gateway Drug

Autonomy For All: Stop Applying Marketing-Think To Government, It’s Disgusting.

CBC, with some analysis on Harper’s expected cabinet shuffle provides this quote from former Mulroney Chief of Staff David McLaughlin: “There’s a staleness about some of the ministry and some of the cabinet and how they’re communicating with Canadians; the look and feel of it. So there’s a chance to really show some new faces . . . → Read More: Autonomy For All: Stop Applying Marketing-Think To Government, It’s Disgusting.

Rob Maguire: The New Rockstar Philosophy:a marketing bible for DIY musicians

Every musician and their dog knows that the music industry ain’t what is used to be. Heck, it’s not even what it was ten years ago when I was still packing gear into rusted-out Econolines and pulling red-eye shifts along the Trans-Canada.

So how do emerging artists get noticed these days? After all, . . . → Read More: Rob Maguire: The New Rockstar Philosophy:a marketing bible for DIY musicians

Rob Maguire: The danger of contextual advertising

Clipped from CBC.ca last year, this unfortunate little gem illustrates how contextual advertising may not always showcase your brand in a flattering environment. As they say, buyer beware. (Click the image to enlarge.)

. . . → Read More: Rob Maguire: The danger of contextual advertising

Rob Maguire: The $700 plate of noodles

When I moved to Vancouver last year, I found this tiny Thai restaurant in my neighbourhood. As a lunch special, they offered a tasty plate of pad thai for $7 from 11am–3pm. I was soon eating there once or twice a week, often bringing along my partner or a hungry friend.

One afternoon, . . . → Read More: Rob Maguire: The $700 plate of noodles

mark a rayner | scribblings, squibs & sundry monkey joys: Rebranding Thor in the Age of Facebook

The account rep jumped right into it: “we’re thrilled to have your account, but I’m afraid your numbers are down since our initial chat.” “You’re kiddin’ me.” “I’m afraid not, and I don’t wa… . . . → Read More: mark a rayner | scribblings, squibs & sundry monkey joys: Rebranding Thor in the Age of Facebook

Rob Maguire: Email marketing is not a membership perk

Your email newsletter can be one of your most powerful marketing tools. Why a few arts organizations still think newsletters are an exclusive benefit requiring paid access completely stumps me.

I get newsletters from many major art galleries, including MOMA, AGO and the Tate. For each, I signed up painlessly through their . . . → Read More: Rob Maguire: Email marketing is not a membership perk