Dunning-Kruger effect graphed by AddAttack on DeviantArt.
LinkedIn has an “opinion leader” piece from Shai Agassi, founder of bankrupt car-battery-switcher Better Place, telling carmakers how they need to respond to Tesla’s success. Who better to give them advice than a guy who raised $850 million for an ignorant, impractical, impossible business model, then drove . . . → Read More: Eclectic Lip: The witless wisdom of Shai Agassi
YouTube is chock full of spoof ads, most of them awful. This morning I watched one that was surprisingly well made, if not particularly clever. The ad was a Toronto Maple Leafs-themed spoof on another Hogtown creation, the award-winning Dove Evolution video that drew attention to the deceptive beauty of the fashion industry. Around the […] . . . → Read More: Rob Maguire: Marketing lies, beauty, and the Maple Leafs
Don’t Sweat the Small Stuff, they say. We’ve all heard this advice before. But should we listen? The problem is, the Small Stuff can make or break your organization. Paying attention to the Small Stuff shows that you take your cause seriously. The Small Stuff shows that you care. And if you don’t care deeply […] . . . → Read More: Rob Maguire: Do Sweat the Small Stuff
Hosted email marketing services are your best bet for quickly producing newsletters that are both pretty and powerful. . . . → Read More: Rob Maguire: Email marketing services that rock