Eclectic Lip: The witless wisdom of Shai Agassi

Dunning-Kruger effect graphed by AddAttack on DeviantArt. LinkedIn has an “opinion leader” piece from Shai Agassi, founder of bankrupt car-battery-switcher Better Place, telling carmakers how they need to respond to Tesla’s success. Who better to give them advice than a guy who raised $850 million for an ignorant, impractical, impossible business model, then drove his ...

Geoff Campbell: Hire Me (Higher Ed Social Media Manager)

Hi, I’m Geoff Campbell and want to be your school’s next social media manager starting as early as June 3rd. Here’s a bit about my experience. I have hands-on experience managing institutional social media accounts, writing a comprehensive social media policy and drafting/implementing social media strategy. In the last seven months, I’ve written in-depth (Case ...

Trashy's World: Using FB and Twitter…

…seems to be becoming popular as direct lines to an omnipotent, omnipresent being. And I’m getting quite bored with it all. Specifically, I’ve had quite enough of Facebook updates, Twitter tweets that go something like this: “I know 99% of my friends won’t re-post this, but please do if you believe that prayers work / ...

Wise Law Blog: Video: Legal Ethics in an Age of Technology

Legal Ethics in an Age of Technology… That sounds a wee bit lofty, no? Some of you are probably thinking, “Ethics?  We’re talking about Facebook and Twitter, here, right?” Well as you will see in this video, the more involved a legal professional gets in social media, the more likely it is that an ethical ...

Rob Maguire: Marketing lies, beauty, and the Maple Leafs

YouTube is chock full of spoof ads, most of them awful. This morning I watched one that was surprisingly well made, if not particularly clever. The ad was a Toronto Maple Leafs-themed spoof on another Hogtown creation, the award-winning Dove Evolution video that drew attention to the deceptive beauty of the fashion industry. Around the ...

Rob Maguire: Do Sweat the Small Stuff

Don’t Sweat the Small Stuff, they say. We’ve all heard this advice before. But should we listen? Flickr photo by robertpaulyoung. The problem is, the Small Stuff can make or break your organization. Paying attention to the Small Stuff shows that you take your cause seriously. The Small Stuff shows that you care. And if ...

Rob Maguire: Email marketing services that rock

Facebook may have made Mark Zuckerberg a billionaire, but email is still king. Despite the rapid growth of online social networking, email has three times the reach, according to a new Forrester survey. Even a space monkey could build beautiful newsletters using a service like Mad Mimi. An email newsletter should hold a prominent role ...

Rob Maguire: 13 ways to promote your Facebook page

It seems that everyone and their monkey are on Facebook these days. Recent stats show that Facebook is growing at a rate of 600,000 new users each day, swelling the network to over 140 million active users. Photo by LarimdaMD. For nonprofits, these numbers represent an increasingly huge opportunity to get the word out about ...