Dunning-Kruger effect graphed by AddAttack on DeviantArt. LinkedIn has an “opinion leader” piece from Shai Agassi, founder of bankrupt car-battery-switcher Better Place, telling carmakers how they need to respond to Tesla’s success. Who better to give them advice than a guy who raised $850 million for an ignorant, impractical, impossible
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Geoff Campbell: Hire Me (Higher Ed Social Media Manager)
Hi, I’m Geoff Campbell and want to be your school’s next social media manager starting as early as June 3rd. Here’s a bit about my experience. I have hands-on experience managing institutional social media accounts, writing a comprehensive social media policy and drafting/implementing social media strategy. In the last seven
Continue readingTrashy's World: Using FB and Twitter…
…seems to be becoming popular as direct lines to an omnipotent, omnipresent being. And I’m getting quite bored with it all. Specifically, I’ve had quite enough of Facebook updates, Twitter tweets that go something like this: “I know 99% of my friends won’t re-post this, but please do if you
Continue readingWise Law Blog: Video: Legal Ethics in an Age of Technology
Legal Ethics in an Age of Technology…
That sounds a wee bit lofty, no?
Some of you are probably thinking, “Ethics? We’re talking about Facebook and Twitter, here, right?” Well as you will see in this video, the more involved a legal prof…
Continue readingRob Maguire: Marketing lies, beauty, and the Maple Leafs
YouTube is chock full of spoof ads, most of them awful. This morning I watched one that was surprisingly well made, if not particularly clever. The ad was a Toronto Maple Leafs-themed spoof on another Hogtown creation, the award-winning Dove Evolution video that drew attention to the deceptive beauty of the fashion industry. Around the […]
Continue readingRob Maguire: Do Sweat the Small Stuff
Don’t Sweat the Small Stuff, they say. We’ve all heard this advice before. But should we listen? The problem is, the Small Stuff can make or break your organization. Paying attention to the Small Stuff shows that you take your cause seriously. The Small Stuff shows that you care. And if you don’t care deeply […]
Continue readingRob Maguire: Email marketing services that rock
Hosted email marketing services are your best bet for quickly producing newsletters that are both pretty and powerful.
Continue readingRob Maguire: 13 ways to promote your Facebook page
It seems that everyone and their monkey are on Facebook these days. Recent stats show that Facebook is growing at a rate of 600,000 new users each day, swelling the network to over 140 million active users. For nonprofits, these numbers represent an increasingly huge opportunity to get the word out about your cause. If […]
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