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Rob Maguire: An Olympic lesson on how to botch a mobile marketing campaign

I’m no fan of Coca-Cola. That said, their television ad running throughout the Olympics is quite clever. It features British DJ, producer and musician Mark Ronson, who sampled sounds produced by five Olympics athletes doing their thing. There’s the thud of a taekwondo competitor kicking her opponent, the thwack of a table tennis paddle . . . → Read More: Rob Maguire: An Olympic lesson on how to botch a mobile marketing campaign