Back in January, CASE published my article on using inbound marketing to reach admissions marketing goals in their magazine and online. I’ve been trying to keep track of the responses so far and it seems keeping a running tally here makes the most sense. If you haven’t read it yet, take a look and tell […]
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Geoff Campbell: HubSpot certification and the future of digital marketing
This summer, when I started using HubSpot, I knew I needed to focus intently, given the limited amount of time I had to help manage the initial implementation and first campaign (roughly August-October). In August I got re-certified in the Inbound Methodology and studied the how to best use the product (which includes digital marketing […]
Continue readingGeoff Campbell: I’m now HubSpot Certified (and such)
So I just wanted to share that after reviewing inbound marketing (and specifically how HubSpot’s inbound methodology informs how you should use their software), I recently became HubSpot Certified. As more and more industries realize the effectiveness of inbound marketing, non-academic credentials like software-specific certifications are growing in number and
Continue readingGeoff Campbell: HubSpot Academy Inbound Certification
Hi all, I’d like to share that I retook the Inbound Certification exam offered by HubSpot, which follows their Inbound Methodology (and passed)! I also took today to learn all of the features of the HubSpot platform through their HubSpot Academy and passed the HubSpot (platform) Certification test, which is halfway to becoming
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