Back in 2015, I wrote an article on optimizing the user experience of prospective parents online. Yesterday, CASE (Council for Support and Advancement of Education) published the web version of the story in the January/February 2016 issue of Currents. … . . . → Read More: Geoff Campbell: My Article Was Published in Currents Magazine (CASE)
[Side note: I would normally use Storify for a recap like this but I didn’t capture the tweets at the time so it’s now easier to embed them manually. I used Storify to recap my first digital/social media campaign (in 2011) and other events. I’ve also used it as a resume of sorts back when . . . → Read More: Geoff Campbell: eduWeb Digital Summit #eduweb15 Recap
As I help my school stand out in this competitive environment, I often spend free time learning more and becoming proficient in using online tools to their highest potential value for us. Today I successfully passed the Google Video Advertising exam and have advanced certification in the topic. As video advertising becomes more popular, . . . → Read More: Geoff Campbell: Advanced Certification in Video Advertising
You might not expect something with a title that dry to be thrilling for me to write, but it is.
[Note: This post may read as a bit of a “stream of consciousness” on the state of higher ed communications, so please forgive the tangents.]
Four years ago I was completing a project I had . . . → Read More: Geoff Campbell: The advancement of digital and social media campaign development and analysis
In November, I took part in a major section of the new employee orientation at Friends’ Central – a trip to Pendle Hill, a 2-day Quaker retreat and conference center just west of Philadelphia in Wallingford, PA.
The workshop, Friends Council on Education‘s “Educators New to Quakerism” was an overnight trip with a number from . . . → Read More: Geoff Campbell: Friends’ Council on Education Workshop
On Thursday (July 10th), I presented (alongside web consultants from WhippleHill) on how private schools can immediately take advantage of the most immediately useful insights on Google Analytics. Below is a snapshot of the conference program and slides from my presentation. I recorded the presentation and will add that video later this week.
Filed . . . → Read More: Geoff Campbell: Google Analytics Presentation at WhippleHill Conference
Geoff Campbell Skills and Experience
I recently created a Prezi about my skills and experience related to higher education communication and public relations. Take a look here.
Filed under: #hesm, #heweb, higher ed, Newhouse, Newhouse School, PRL 604: Writing for News and Public Relations, PRL 605: Public Relations Theory, PRL 611: Public Relations . . . → Read More: Geoff Campbell: Geoff Campbell Prezi
Over the past couple months, as part of my Multimedia and Visual Journalism course at Newhouse I’ve taken hundreds of photos. Here are a few from around campus.
Higher Ed / College Campus Photos, a set on Flickr.
Filed under: #hesm, #heweb, higher ed, Job Hunt, Newhouse, Newhouse School, Photography, Public Relations, S.I. Newhouse . . . → Read More: Geoff Campbell: Higher Ed / College Campus Photos
Every year, the Counselors to Higher Education (CHE) section of the Public Relations Society of America (PRSA) holds a Senior Summit where practitioners can learn hear from experienced executives on best practices and learn from one another what they can do to improve the communication activities at their higher education institutions.
Thanks in large part . . . → Read More: Geoff Campbell: PRSA CHE (Higher Ed PR) Senior Summit
I just wanted to share with you that I had my first guest post published on doteduguru.com. It’s a bit about my case study on Syracuse University’s Social Media use (Broadcast AND Engagement) that I wrote for my graduate PR Theory class at Newhouse. Here’s a snippet below.
As many of you know, Syracuse University . . . → Read More: Geoff Campbell: .eduGuru Guest Post