Geoff Campbell: Promoted at American University

Hi again, I realize I haven’t posted in the last seven months since I’ve started working at American University. It has been a very busy time. Just weeks after starting my new job, my supervisor left the university. There was a lot of new work that still needed to get done and ultimately fell to ...

Geoff Campbell: My Article Was Published in Currents Magazine (CASE)

Back in 2015, I wrote an article on optimizing the user experience of prospective parents online. Yesterday, CASE (Council for Support and Advancement of Education) published the web version of the story in the January/February 2016 issue of Currents. Here it is. Let me know what you think. Filed under: #heweb, enrollment mangement, higher ed ...

Geoff Campbell: eduWeb Digital Summit #eduweb15 Recap

[Side note: I would normally use Storify for a recap like this but I didn’t capture the tweets at the time so it’s now easier to embed them manually. I used Storify to recap my first digital/social media campaign (in 2011) and other events. I’ve also used it as a resume of sorts back when ...

Geoff Campbell: Advanced Certification in Video Advertising

As I help my school stand out in this competitive environment, I often spend free time learning more and becoming proficient in using online tools to their highest potential value for us. Today I successfully passed the Google Video Advertising exam and have advanced certification in the topic. As video advertising becomes more popular, I’m glad ...

Geoff Campbell: The advancement of digital and social media campaign development and analysis

You might not expect something with a title that dry to be thrilling for me to write, but it is. [Note: This post may read as a bit of a “stream of consciousness” on the state of higher ed communications, so please forgive the tangents.] Four years ago I was completing a project I had been working ...

Geoff Campbell: Friends’ Council on Education Workshop

In November, I took part in a major section of the new employee orientation at Friends’ Central – a trip to Pendle Hill, a 2-day Quaker retreat and conference center just west of Philadelphia in Wallingford, PA. The workshop, Friends Council on Education‘s “Educators New to Quakerism” was an overnight trip with a number from ...

Geoff Campbell: Google Analytics Presentation at WhippleHill Conference

On Thursday (July 10th), I presented (alongside web consultants from WhippleHill) on how private schools can immediately take advantage of the most immediately useful insights on Google Analytics. Below is a snapshot of the conference program and slides from my presentation. I recorded the presentation and will add that video later this week. Filed under: ...

Geoff Campbell: Geoff Campbell Prezi

Geoff Campbell Skills and Experience I recently created a Prezi about my skills and experience related to higher education communication and public relations. Take a look here. Filed under: #hesm, #heweb, higher ed, Newhouse, Newhouse School, PRL 604: Writing for News and Public Relations, PRL 605: Public Relations Theory, PRL 611: Public Relations Research, PRL ...

Geoff Campbell: Higher Ed / College Campus Photos

Over the past couple months, as part of my Multimedia and Visual Journalism course at Newhouse I’ve taken hundreds of photos. Here are a few from around campus. Higher Ed / College Campus Photos, a set on Flickr.   Filed under: #hesm, #heweb, higher ed, Job Hunt, Newhouse, Newhouse School, Photography, Public Relations, S.I. Newhouse ...

Geoff Campbell: Hire Me (Higher Ed Social Media Manager)

Hi, I’m Geoff Campbell and want to be your school’s next social media manager starting as early as June 3rd. Here’s a bit about my experience. I have hands-on experience managing institutional social media accounts, writing a comprehensive social media policy and drafting/implementing social media strategy. In the last seven months, I’ve written in-depth (Case ...

Geoff Campbell: PRSA CHE (Higher Ed PR) Senior Summit

Every year, the Counselors to Higher Education (CHE) section of the Public Relations Society of America (PRSA) holds a Senior Summit where practitioners can learn hear from experienced executives on best practices and learn from one another what they can do to improve the communication activities at their higher education institutions. Thanks in large part ...

Geoff Campbell: .eduGuru Guest Post

I just wanted to share with you that I had my first guest post published on doteduguru.com. It’s a bit about my case study on Syracuse University’s Social Media use (Broadcast AND Engagement) that I wrote for my graduate PR Theory class at Newhouse. Here’s a snippet below. As many of you know, Syracuse University ...

Geoff Campbell: Syracuse University Social Media Strategy

As many of you know, Syracuse University is a school that is “smart” at social media. Kate Brodock, executive director of digital and social media at Syracuse University directs a student team that manages SU’s social media presence and they do an admirable job at spreading SU’s message effectively and engaging with a variety of ...

Geoff Campbell: Learning beyond the classroom

I just received my final grades for this past semester. I’m halfway done my master’s degree and I have an excellent GPA. That’s all fine and dandy but that’s not going to get me an interview, much less a job. As Newhouse’s graduate student employment statistics document makes clear, “A master’s degree doesn’t guarantee a better ...