[Side note: I would normally use Storify for a recap like this but I didn’t capture the tweets at the time so it’s now easier to embed them manually. I used Storify to recap my first digital/social media campaign (in 2011) and other events. I’ve also used it as a
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Geoff Campbell: Advanced Certification in Video Advertising
As I help my school stand out in this competitive environment, I often spend free time learning more and becoming proficient in using online tools to their highest potential value for us. Today I successfully passed the Google Video Advertising exam and have advanced certification in the topic. As video advertising
Continue readingGeoff Campbell: The advancement of digital and social media campaign development and analysis
You might not expect something with a title that dry to be thrilling for me to write, but it is. [Note: This post may read as a bit of a “stream of consciousness” on the state of higher ed communications, so please forgive the tangents.] Four years ago I was completing a
Continue readingGeoff Campbell: Google Analytics Presentation at WhippleHill Conference
On Thursday (July 10th), I presented (alongside web consultants from WhippleHill) on how private schools can immediately take advantage of the most immediately useful insights on Google Analytics. Below is a snapshot of the conference program and slides from my presentation. I recorded the presentation and will add that video
Continue readingGeoff Campbell: Geoff Campbell Prezi
Geoff Campbell Skills and Experience I recently created a Prezi about my skills and experience related to higher education communication and public relations. Take a look here. Filed under: #hesm, #heweb, higher ed, Newhouse, Newhouse School, PRL 604: Writing for News and Public Relations, PRL 605: Public Relations Theory, PRL
Continue readingGeoff Campbell: Higher Ed / College Campus Photos
Over the past couple months, as part of my Multimedia and Visual Journalism course at Newhouse I’ve taken hundreds of photos. Here are a few from around campus. Higher Ed / College Campus Photos, a set on Flickr. Filed under: #hesm, #heweb, higher ed, Job Hunt, Newhouse, Newhouse School,
Continue readingGeoff Campbell: PRSA CHE (Higher Ed PR) Senior Summit
Every year, the Counselors to Higher Education (CHE) section of the Public Relations Society of America (PRSA) holds a Senior Summit where practitioners can learn hear from experienced executives on best practices and learn from one another what they can do to improve the communication activities at their higher education
Continue readingGeoff Campbell: .eduGuru Guest Post
I just wanted to share with you that I had my first guest post published on doteduguru.com. It’s a bit about my case study on Syracuse University’s Social Media use (Broadcast AND Engagement) that I wrote for my graduate PR Theory class at Newhouse. Here’s a snippet below. As many
Continue readingGeoff Campbell: Getting into the Newhouse School
Wondering how to get into the S.I. Newhouse School of Public Communications at Syracuse University? Stressing out a bit too much? You’ve come to the right place. My name is Geoff Campbell and I’m a master’s student (M.S. in Public Relations) here and I want to give you an idea
Continue readingGeoff Campbell: Syracuse University Social Media Strategy
As many of you know, Syracuse University is a school that is “smart” at social media. Kate Brodock, executive director of digital and social media at Syracuse University directs a student team that manages SU’s social media presence and they do an admirable job at spreading SU’s message effectively and
Continue readingGeoff Campbell: Learning beyond the classroom
I just received my final grades for this past semester. I’m halfway done my master’s degree and I have an excellent GPA. That’s all fine and dandy but that’s not going to get me an interview, much less a job. As Newhouse’s graduate student employment statistics document makes clear, “A
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