Live tweets plus deck from a 90 minute presentation I gave to union communicators at the Canadian Association of Labour Media conference in Victoria June 18-20. [View the story “Numbers or it didn’t happen: measuring success on the internet” on Storify]
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Geoff Campbell: Google Analytics Custom Segments for Schools
Over the last year I presented at a an industry conference about what Google Analytics can do for independent schools and higher ed. With a running time of just over 20 minutes, my joint presentation with some great folks at WhippleHill barely scratched the surface. I wrote earlier about why higher
Continue readingGeoff Campbell: Google Analytics Presentation at WhippleHill Conference
On Thursday (July 10th), I presented (alongside web consultants from WhippleHill) on how private schools can immediately take advantage of the most immediately useful insights on Google Analytics. Below is a snapshot of the conference program and slides from my presentation. I recorded the presentation and will add that video
Continue readingGeoff Campbell: Completed Google Analytics Platform Principles
Working at a small independent school, I’ve learned to adapt quickly to the changing communications needs of the school. In December, I helped launch HebronToday, a news website featuring a full-array of content about campus highlights. The next step is to more directly align the website’s content with organizational goals.
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