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Rob Maguire: Email marketing is not a membership perk

Your email newsletter can be one of your most powerful marketing tools. Why a few arts organizations still think newsletters are an exclusive benefit requiring paid access completely stumps me.

I get newsletters from many major art galleries, including MOMA, AGO and the Tate. For each, I signed up painlessly through their . . . → Read More: Rob Maguire: Email marketing is not a membership perk