Trudeau’s Liberals going for the Conservatives throat.
I am not a big fan of the accepted wisdom that politics happens on a left/right continuum. That creaking old paradigm does not mean much to most of the electorate.…
Engaging Supporters
Rob Ford is in a good position to win the Mayoralty in October.
If I were a betting man, I would lay pretty stiff odds in favour of Rob Ford beating his challengers in the 2014 Toronto Mayoral election. The Toronto Sun commissioned…
Time for the Liberals to revive the Supporter membership category.
A little over a year ago, the Liberal Party was in the midst of a bold initiative intended to bring a lot of Canadians into the Liberal Party fold. The…
The relentless collapse of the Green Party of Canada’s grassroots.
Back in May I laid out the evidence to support my contention that the Green Party of Canada is suffering a sustained collapse at the grass-roots level. To summarise my…
Liberal Party open contested nominations: Awesome plan, but Pro-Life is the fly in the ointment.
At great risk to life and limb, I am going to open a can of worms that the Liberal Party is just going to HAVE to deal with soon. Over…
An Opinion poll actually worth noting: Conservative Attack ads emphatically are NOT working.
Opinion polls can be extremely significant when they are used properly. When you are quantifying what things are of interest to specific people, you can garner useful actionable data, useful…
Trudeau’s ‘Call to Action’ needs to focus on building the Riding Associations.
In the very few weeks since Justin Trudeau was elected leader of the Liberal Party of Canada, there have been some pretty big things going on. I guess the most…
Liberal Party Organising: Integrating Facebook with Voter contact lists means GAME OVER for the Conservatives
I have blogged repeatedly on the Importance to the Liberal Party of ‘building the database’ and populating Liberalist with as many Liberal Party supporters as possible. That is step one…
It is time for the Liberal party to start ‘Doing’ policy.
Attack ads, counter attack ads. Lots of earned media so far, and with some actual media buys happening, I am sure there is going to be some movement in opinion…
Here`s a surprise. The Greens kickass at political outreach while Libs CPC and NDP all FAIL.
Come on In! As regular readers may have gathered, I am very interested in effective political fundraising, data management, and communications strategy and tactics. I have had practical experience in…
Justin Trudeau is just plain Wrong about Micro-Targeting being negative.
Uh-oh. I read this article on Friday and it got right under my skin. Taken together with past statements by Justin Trudeau that he would not allow negative attacks on…
Issues based Segmenting and Targeting the new activism
Slice it and Segment it for best results! I just read an excellent article on how activists, and issue advocates in Canada are adopting new techniques and models to drive…
Justin over Joyce, by a nose: But how they are BOTH winners.
The conventional wisdom has it that Justin Trudeau has the leadership of the Liberals all but in the bag. Well, all I can say is that the conventional wisdom is…
Building the Database: Conservative Union busting campaign.
So I have blogged on what the bare existence of the Supporter category of membership means to the Liberal Party. In a nutshell, it means that the Liberals have woken…
Liberalist 101: The Fundamentals of effective political databases.
I have blogged repeatedly on what the Liberal Party needs to do to effectively contest elections in Canada. THE most important thing that will need to happen is to implement…