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Not an Official Green Party Canada Site: Campaigns really DO Matter: Robocalls, Polling and the electoral impact of Big Data

Two weeks ago, British Columbians were preparing to cast their ballots in an election that was widely expected to be the NDP’s to lose. You see, public opinion polls on voting intentions had been published showing an almost insurmountable gap between the NDP and the second place Liberals. The polls were mostly properly conducted, they . . . → Read More: Not an Official Green Party Canada Site: Campaigns really DO Matter: Robocalls, Polling and the electoral impact of Big Data

Not an Official Green Party Canada Site: The Green Party demostrating strategic and tactical smarts on Vancouver Island

The Greens are running a tight ship on Vancouver Island these days. In the wake of Andrew Weavers win in Oak Bay Gordon Head on behalf of the BC Green Party, I decided to have a closer look at the BC Provincial election results in the Victoria area.

Knowing so little about BC Politics, I . . . → Read More: Not an Official Green Party Canada Site: The Green Party demostrating strategic and tactical smarts on Vancouver Island

Not an Official Green Party Canada Site: Actually, jury is still out on efficacy of Attack ads against Trudeau

Hmm, this is a bit embarrassing. Yesterday I posted that the Ipsos Reid poll commissioned by postmedia and CTV demonstrated that the attack ads were not working. The word I used was emphatically not working. Well I have to climb down a little (a lot) from that statement. I argued that because the sample that . . . → Read More: Not an Official Green Party Canada Site: Actually, jury is still out on efficacy of Attack ads against Trudeau

Not an Official Green Party Canada Site: Liberal Party Organising: Integrating Facebook with Voter contact lists means GAME OVER for the Conservatives

I have blogged repeatedly on the Importance to the Liberal Party of ‘building the database’ and populating Liberalist with as many Liberal Party supporters as possible. That is step one of the critical three-step of Building the database, Engaging supporters more deeply, and effective Calls to action. Until about an hour ago, I thought that . . . → Read More: Not an Official Green Party Canada Site: Liberal Party Organising: Integrating Facebook with Voter contact lists means GAME OVER for the Conservatives

Not an Official Green Party Canada Site: It is time for the Liberal party to start ‘Doing’ policy.

Attack ads, counter attack ads. Lots of earned media so far, and with some actual media buys happening, I am sure there is going to be some movement in opinion polls, and very early voting intentions, but seriously, what does it mean 2 years out from the next general election? Lets take stock of what . . . → Read More: Not an Official Green Party Canada Site: It is time for the Liberal party to start ‘Doing’ policy.

Not an Official Green Party Canada Site: Here`s a surprise. The Greens kickass at political outreach while Libs CPC and NDP all FAIL.

Come on In!

As regular readers may have gathered, I am very interested in effective political fundraising, data management, and communications strategy and tactics. I have had practical experience in it too, so I think my thoughts are worth the Liberal Party`s time to consider. One month ago, I blogged about methods to . . . → Read More: Not an Official Green Party Canada Site: Here`s a surprise. The Greens kickass at political outreach while Libs CPC and NDP all FAIL.

Not an Official Green Party Canada Site: Justin Trudeau is just plain Wrong about Micro-Targeting being negative.

Uh-oh. I read this article on Friday and it got right under my skin. Taken together with past statements by Justin Trudeau that he would not allow negative attacks on the Conservatives ( or presumably the NDP), I am wondering if I find myself back in Green Party Land, where warm and fuzzy thinking replaces . . . → Read More: Not an Official Green Party Canada Site: Justin Trudeau is just plain Wrong about Micro-Targeting being negative.

Not an Official Green Party Canada Site: Issues based Segmenting and Targeting the new activism

Slice it and Segment it for best results!

I just read an excellent article on how activists, and issue advocates in Canada are adopting new techniques and models to drive their message home to Government. It seems I am not alone in my assessment that a direct one-on-one interaction with individuals presents the . . . → Read More: Not an Official Green Party Canada Site: Issues based Segmenting and Targeting the new activism

Not an Official Green Party Canada Site: Justin over Joyce, by a nose: But how they are BOTH winners.

The conventional wisdom has it that Justin Trudeau has the leadership of the Liberals all but in the bag. Well, all I can say is that the conventional wisdom is ill-informed, and I believe that the contest is a whole lot closer than it appears.

First off, Joyce Murray has a lot more supporters than . . . → Read More: Not an Official Green Party Canada Site: Justin over Joyce, by a nose: But how they are BOTH winners.

Not an Official Green Party Canada Site: Uniting Progressives: A meaningless Mantra for the Liberals.

Every time I hear, or read about ‘uniting the left’, or ‘uniting progressives’ to get rid of the Conservatives, it makes me wince. And every time I read some journalist – pundit pontificating on the certainty of perpetual Conservative governments unless the LEFT unites, I get even more irritated. I mean, am I the only . . . → Read More: Not an Official Green Party Canada Site: Uniting Progressives: A meaningless Mantra for the Liberals.

Not an Official Green Party Canada Site: Building the Database: Conservative Union busting campaign.

So I have blogged on what the bare existence of the Supporter category of membership means to the Liberal Party. In a nutshell, it means that the Liberals have woken up to the fact that a robust and healthy contact database provides the means to establish a dialogue with Canadians with an affinity for the . . . → Read More: Not an Official Green Party Canada Site: Building the Database: Conservative Union busting campaign.

Not an Official Green Party Canada Site: Liberalist 101: The Fundamentals of effective political databases.

I have blogged repeatedly on what the Liberal Party needs to do to effectively contest elections in Canada. THE most important thing that will need to happen is to implement a far more sophisticated approach to populating, managing, and deploying their electoral database; Liberalist. In this post I shall strip down the task to its . . . → Read More: Not an Official Green Party Canada Site: Liberalist 101: The Fundamentals of effective political databases.

Not an Official Green Party Canada Site: The Real world of Electoral Politics: Coming soon to a Liberal Party near you!

Every time I think about the long decline of the Liberal Party, I recall vividly a conversation I had over coffee with my local Liberal counterpart back in 2007. We were discussing a municipal election, and the conversation turned to local Green Party ‘doings’. I was pretty chuffed at the time. My constant harping and . . . → Read More: Not an Official Green Party Canada Site: The Real world of Electoral Politics: Coming soon to a Liberal Party near you!

Not an Official Green Party Canada Site: Micro-Targeting, Liberalist and the Liberal Party’s opportunity.

Bullseye Communications

Today, I sat down in the morning to check out the news, and found two articles in the Hill Times about, and by Conservatives, that are extremely revealing to the careful reader. I joined the Liberal Party last year when they created the Supporter category of membership, because I saw immediately . . . → Read More: Not an Official Green Party Canada Site: Micro-Targeting, Liberalist and the Liberal Party’s opportunity.

Not an Official Green Party Canada Site: Joyce Murray campaign is a FASCINATING example of how the Liberals can win the next election.

I have been preaching the virtues of the ‘new’ supporter category of Liberal Party ‘memberships’ ever since the Liberal Party announced it nearly a year ago. It is such an innocuous seeming innovation, but the implications are profoundly exciting. I am not at all surprised at the turn of events over the course of this . . . → Read More: Not an Official Green Party Canada Site: Joyce Murray campaign is a FASCINATING example of how the Liberals can win the next election.

Not an Official Green Party Canada Site: Liberals Supporter category vital. What happens after the leadership race?

I first realised that my old friend, the Liberal Party of Canada was on the path to recovery when they introduced the Supporter category early in 2012. Canadians were invited to formally become a supporter of the Liberal Party, and offered a vote in the leadership contest as an inducement. As I wrote in June, . . . → Read More: Not an Official Green Party Canada Site: Liberals Supporter category vital. What happens after the leadership race?

Not an Official Green Party Canada Site: The Liberal Party Supporter category: Takach gets it. Does anybody else?

Yesterday I read a Toronto Star article entitled: How federal Liberals are using leadership race to get back in the game.

The premise of the article is that the new supporter category is a game changer for the Liberal Party, and that this late entry into the data collection business holds the promise of future . . . → Read More: Not an Official Green Party Canada Site: The Liberal Party Supporter category: Takach gets it. Does anybody else?

Not an Official Green Party Canada Site: Liberalist: The Liberal Party is FINALLY fixing their greatest failure.

The real world of electoral politics has been changing for over a decade. The Liberal Party of Canada has finally, at the eleventh minute of the eleventh hour noticed WHY they have all but disappeared. It boils down to the fundamentals of the new politics. Know the electorate well, and communicate with them directly. Some . . . → Read More: Not an Official Green Party Canada Site: Liberalist: The Liberal Party is FINALLY fixing their greatest failure.