Not an Official Green Party Canada Site: Rob Ford is in a good position to win the Mayoralty in October.

If I were a betting man, I would lay pretty stiff odds in favour of Rob Ford beating his challengers in the 2014 Toronto Mayoral election. The Toronto Sun commissioned a poll by Forum, and today they released selected highlights. Like that Rob Fords approval rating has climbed from 42% on Dec.9, to 47% this ...

Not an Official Green Party Canada Site: Time for the Liberals to revive the Supporter membership category.

A little over a year ago, the Liberal Party was in the midst of a bold initiative intended to bring a lot of Canadians into the Liberal Party fold. The Supporter category of membership in the Liberal Party was conceived as an easy way to sign up a really large number of new ‘members’ by ...

Not an Official Green Party Canada Site: Trudeau’s ‘Call to Action’ needs to focus on building the Riding Associations.

In the very few weeks since Justin Trudeau was elected leader of the Liberal Party of Canada, there have been some pretty big things going on. I guess the most obvious, and I mean IN YOUR FACE obvious is the launch millions of dollars worth of ‘attack ads’ by the Conservatives, and the launch of ...

Not an Official Green Party Canada Site: Liberal Party Organising: Integrating Facebook with Voter contact lists means GAME OVER for the Conservatives

I have blogged repeatedly on the Importance to the Liberal Party of ‘building the database’ and populating Liberalist with as many Liberal Party supporters as possible. That is step one of the critical three-step of Building the database, Engaging supporters more deeply, and effective Calls to action. Until about an hour ago, I thought that ...

Not an Official Green Party Canada Site: It is time for the Liberal party to start ‘Doing’ policy.

Attack ads, counter attack ads. Lots of earned media so far, and with some actual media buys happening, I am sure there is going to be some movement in opinion polls, and very early voting intentions, but seriously, what does it mean 2 years out from the next general election? Lets take stock of what ...

Not an Official Green Party Canada Site: Here`s a surprise. The Greens kickass at political outreach while Libs CPC and NDP all FAIL.

Come on In! As regular readers may have gathered, I am very interested in effective political fundraising, data management, and communications strategy and tactics. I have had practical experience in it too, so I think my thoughts are worth the Liberal Party`s time to consider. One month ago, I blogged about methods to build the ...

Not an Official Green Party Canada Site: Issues based Segmenting and Targeting the new activism

Slice it and Segment it for best results! I just read an excellent article on how activists, and issue advocates in Canada are adopting new techniques and models to drive their message home to Government. It seems I am not alone in my assessment that a direct one-on-one interaction with individuals presents the opportunity to ...

Not an Official Green Party Canada Site: Justin over Joyce, by a nose: But how they are BOTH winners.

The conventional wisdom has it that Justin Trudeau has the leadership of the Liberals all but in the bag. Well, all I can say is that the conventional wisdom is ill-informed, and I believe that the contest is a whole lot closer than it appears. First off, Joyce Murray has a lot more supporters than ...

Not an Official Green Party Canada Site: Uniting Progressives: A meaningless Mantra for the Liberals.

Every time I hear, or read about ‘uniting the left’, or ‘uniting progressives’ to get rid of the Conservatives, it makes me wince. And every time I read some journalist – pundit pontificating on the certainty of perpetual Conservative governments unless the LEFT unites, I get even more irritated. I mean, am I the only ...

Not an Official Green Party Canada Site: Building the Database: Conservative Union busting campaign.

So I have blogged on what the bare existence of the Supporter category of membership means to the Liberal Party. In a nutshell, it means that the Liberals have woken up to the fact that a robust and healthy contact database provides the means to establish a dialogue with Canadians with an affinity for the ...

Not an Official Green Party Canada Site: Liberalist 101: The Fundamentals of effective political databases.

I have blogged repeatedly on what the Liberal Party needs to do to effectively contest elections in Canada. THE most important thing that will need to happen is to implement a far more sophisticated approach to populating, managing, and deploying their electoral database; Liberalist. In this post I shall strip down the task to its ...