CuriosityCat: The Debates: Who won, who lost, and why

Trudeau: The Fighter Let’s start with the view of how Tom Mulcair behaved in the Munk foreign policy debate, from Gerald Caplan: But if I remove my mask of detachment, I must report that it was not at all the night the NDP needed to recover its faded lead. But there’s still three weeks left ...

CuriosityCat: The Debates: Who won, who lost, and why

Trudeau: The Fighter Let’s start with the view of how Tom Mulcair behaved in the Munk foreign policy debate, from Gerald Caplan: But if I remove my mask of detachment, I must report that it was not at all the night the NDP needed to recover its faded lead. But there’s still three weeks left ...

Things Are Good: Consumers Care About Social Responsibility

I recall early in the last decade that companies didn’t respond to calls for corporate social responsibility because consumers didn’t care. That seems to have changed, which is a very good thing. Since then, corporations have had to accommodate the growing concerns of people and have even gone so far to create new brands that ...

Geoff Campbell: Starbucks VP Speech at Newhouse

On Friday, James Olson, Vice President, Global Public Relations for Starbucks Coffee Company came to campus to present his talk, “Enlightened Leadership: How to Turn a Company into a Movement”. It was a story about how the company, according to media reports, was in dire straights in October 2008. The stock was tumbling so Howard Schultz came back to ...

cartoon life: There will be other rainbows to overcome

After watching the episode of Over the Rainbow, the sing off between Stephanie and Cassandra, it was clear that Cassandra’s glasses and bangs hindered her. Stephanie’s face was clear and open. As much as the glasses and bangs are a brand that makes her stand out, at a distance it works. But they mask the ...

Art Threat: Brandalism – Taking back public space for public debate

Twenty-four artists, 37 spots, 5 cities, 8 months. While millions of eyes look to London this week, these small numbers come together for a big purpose. Brandalism, a ‘crew’ and project that takes inspiration from Sean Tejaratchi and Bansky, has been re-appropriating ad space (billboards in particular) to creatively interpret big brands. “There are over 100,000 large ...

CuriosityCat: Justin Trudeau: The Power of the Brand

The latest Angus-Reid poll has some startling results for all parties. It seems that if Justin Trudeau was leader of the Liberal Party of Canada, the party would be propelled from its current third place behind the NDP and Harper new Tories, into the first choice of the majority of respondents: However, two possible leaders ...

The Scott Ross: Liberal Red And NDP Orange

The Liberal Party of Canada is often criticized for being stagnant, for not changing, but one just has to look at its logo, its branding, and more specifically, its colour to see that is not true. Colours are important, people naturally associate feelings and ideas to them. Advertisers know this and use colours to associate ...