Geoff Campbell: Starbucks VP Speech at Newhouse

On Friday, James Olson, Vice President, Global Public Relations for Starbucks Coffee Company came to campus to present his talk, “Enlightened Leadership: How to Turn a Company into a Movement”. It was a story about how the company, according to media reports, was in dire straights in October 2008. The stock was tumbling so Howard Schultz came back to ...

Geoff Campbell: Southwest Airlines Crisis Communications

This post is an assignment for PRL 614: Advanced Public Relations Writing for Digital Platforms at the S.I. Newhouse School of Public Communications. Last year, a fuselage ruptured on a Southwest flight that caused an emergency landing. A similar incident on Southwest in 2009 was captured on tape. According to Southwest Airlines’ VP of communications and strategic outreach ...

Geoff Campbell: Best Buy/@BBYCEO and CEO Secession Planning

@BBYCEO, when it was controlled by former CEO Brian Dunn [PRL 614 Assignment Post] When Brian Dunn resigned as CEO of Best Buy, he switched his Twitter name from @BBYCEO to @briandunn, taking all of his followers with him. Over the years Dunn had grown his numbers by directly engaging with stakeholders but when he ...

Geoff Campbell: PRL 614 Assignment

A recent Pew Research Center study argued that social media and traditional press reacted to the Democratic and Republican conventions differently. However, the fine print showed that humans decided the tone of the traditional media stories while the Center relied on automated sentiment analysis which isn’t always right and in fact can be wrong most of ...

Geoff Campbell: Richard Branson’s Blog – Humanizing a brand

PRL 614 Blog Review Assignment Eccentric billionaire and Charman of Virgin Group Richard Branson authors a blog on the Virgin website where he writes on various topics from his time signing the Sex Pistols and the Golden Jubilee kerfuffle, the key to negotiating, to supporting drug legalization. The posts in their totally not only provide ...

Geoff Campbell: Guest Lecture: Christy Touhey, @NewhouseSU’s Web Content Manager

On Wednesday, Christy Touhey, @NewhouseSU’s Web Content Manager was a guest lecture in our PRL 614: Advanced Public Relations Writing for Digital Platforms at the S.I. Newhouse School of Public Communications. I thought her presentation overall was a great introduction to the professional use of social media. She covered reasons why companies use social media. While it’s very broad ...

Geoff Campbell: PRL 614: Advanced Public Relations Writing for Digital Platforms Introductory Post

Hi, This post is the first in a series of required posts for PRL 614: Advanced Public Relations Writing for Digital Platforms course I’m taking as part of the M.S. in Public Relations Curriculum at the S.I. Newhouse School of Public Communications. Information about the course can be found here. This post is meant to serve ...