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Things Are Good: Air Miles Starts Rewarding Eco-Conscious Purchases

Starting today, consumer tracking program Air Miles will begin rewarding people with points when they make environmentally friendly purchases.

But whereas previous initiatives were intended to inspire a single socially conscious decision, “these [programs] have a permanent effect,” Souvaliotis said.

“If you find a way to create a trickle of reward for the consumer, then . . . → Read More: Things Are Good: Air Miles Starts Rewarding Eco-Conscious Purchases