Starting today, consumer tracking program Air Miles will begin rewarding people with points when they make environmentally friendly purchases.
But whereas previous initiatives were intended to inspire a single socially conscious decision, “these [programs] have a permanent effect,” Souvaliotis said.
“If you find a way to create a trickle of reward for the consumer, then . . . → Read More: Things Are Good: Air Miles Starts Rewarding Eco-Conscious Purchases